Internet marketing campaigns can have several events associated with them. For example, a campaign may include email newsletters, link building efforts, press releases, content distribution, and much more. It’s hard to keep up with so many events, and even harder to include those events in reports. That’s why we created the new Event Manager.
The Event Manager allows you to record any type of event related to your website’s campaign. The event(s) are then displayed on graphs, like the Google Analytics Daily Visits view in Raven.
You can also create branded PDF reports with event details.