Music Business Fail

Marketing

Music Business Fail

Well, the music industry has done it yet again. The latest new “technology” in delivering music to the consumer is SlotMusic, or an album and other extras delivered on a MicroSD card. Yeah, I’ll let you soak that one up for a minute. The new delivery method that the four major record labels think is going to save the music industry is a tiny card that can’t fit in your car’s cd player or your iPod. Who are the ad wizards who came up with this one?

It is one thing to try and introduce another physical media delivery method into the world that is completely shunning them, but to introduce a technology that is usable to only a few percentage points of the MP3 market may just be the joke of the decade. The SlotMusic cards are being aimed at users who want to load music onto their MicroSD enabled cell phones as well as MP3 players that include a MicroSD slot, such as SanDisk’s line of players. But the big question is, why? Why do I as a consumer want to carry around a pocket full of cards to listen to music? Why wouldn’t I just take that card, load it wherever I wanted to play the music and toss the card away? And if that’s the way I want to consume the music, why wouldn’t I just download that from one of the myriad of online music distribution services?

None of it makes any sense. CDs I get, because I understand that people enjoy the ease of being able to listen to music in their cars, as well as that being the medium that they are most accustomed to. But to introduce yet another physical medium just makes no sense whatsoever. Heck, my parents who are both 55 are both multiple iPod users and consume all of their music (and a lot of their books too) completely in a digital environment. There is going to be no adopting of this medium. It is not the savior of the music industry. The savior of the music industry is going to be the content, especially when the content is free from the shackles.

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Alison Groves was the former User Evangelist for Raven Internet Marketing Tools.

More about Alison Groves | @RavenAlison

Tell us what you think

  • http://www.francislee.com.au Francis Lee

    I think this is just another reason for users to stick with their iPods and iTunes downloads.

    People are being too “innovative” for their own good nowadays and not thinking about the consumer’s needs.

  • http://tomcheredar.com Tom Cheredar

    Good post. The Micro-SD music idea is right up there with E-Ink, Kindles, and all other *new* devices that do less than my iPhone. Why do I want yet another thing to keep up with?

  • http://sitening.com Jon Henshaw

    Could this be the work of focus groups trapped in a vacuum?