Raven Wrap-Up: July 2013


July was a really big month at Raven, although most of what we’ve been working on here at the HQ hasn’t seen the light of day yet.

We’re getting set to unveil a really big redesign in early August – maybe you’ve heard a little something about it lately?

If you haven’t already, go ahead and get on our mailing list so you’ll be the first to know when it rolls out.

But that’s not all! Here’s a recap of what we did in July.

What’s new in Raven

This month, we rolled out a few notable updates including:

Report Average Rank by Keyword in Keyword Manager

Ever since we introduced Google Webmaster Tools Average Rank to Raven, many of you have told us that you’d like to see this data within the Keyword Manager. This made perfect sense, and now you can see that important data directly from Google alongside many other Raven metrics.

Order PR Newswire Press Releases in Raven

PR Newswire iReach Raven Integration

PR Newswire was top of our list when we went looking for a PR distribution service to integrate with Raven’s software. PR Newswire’s iReach product is perfect for SEOs, content marketers and agencies with SMB clients – and now Raven customers can order iReach press releases from within Raven. The price is the same, and the process is simple.

Join us at one of our many Raven Q&A sessions or Raven 101 walkthroughs each week to see these and our 30+ other Internet marketing tools in action.

Blog highlights: How to do stuff with Raven

Report Progress Over Time With Site Performance

(Site Performance) not only gives you a great snapshot of how a website is performing, it also allows you to track competitors side-by-side and see progress over time. Depending on how you use Site Performance, you’ll see different dates to choose from when you choose to view performance over time.

Search Twitter for New Contacts Within Raven

With Raven’s Twitter integration, not only can you search for tweets and users directly from Raven, but you can add them to our CRM quickly and easily. Instant relationship building strategy!

Understanding Your Raven Content Scores

One of the best features of Raven’s Content Manager is the ability to analyze your content and get structure and keyword recommendations. This is done though our integration of Copyblogger’s Scribe, which helps users optimize content for SEO. Raven also gives you a readability score for your content, including the age level and grade level of the text and your score on various readability tests.

How To Track Social Media Success with Raven’s Event Manager

It can be challenging to show how certain events – like a social media campaign – correlate to increased traffic and donations. Raven’s Event Manger is a big help in making this happen. Here’s how to track social media success with Raven’s Event Manager.

Who’s talking about Raven

Pre-launch excitement

Lots of folks are excited about Raven’s upcoming redesign, and a few got some special sneak peeks.

Interview with Raven Tools on their Integration with PR Newswire

State of Search interviews our CMO Jon Henshaw about Raven’s integration with PR Newswire and our future content tool plans.

With the recent news that Raven Tools has integrated with PR Newswire in order to help marketers distribute content online, we thought we should catch up with Jon Henshaw at Raven Tools and ask a few questions about PR & SEO and why press releases have been getting so much bad publicity lately.

50+ SEO Audit Questions and the Tools to Answer Them

Todd Malicoat offers a giant resource on SEO audits – something we know a little bit about at Raven. Both Raven’s Research Central and Site Auditor tools get big shout-outs.

I’ve often heard doing a site audit is like telling someone their baby is ugly. This is obviously news that can be sensitive to deliver to a site owner. You need to have all your information in order, as well as suggestions for how to deliver the news effectively.

How to Use Raven Tools’ Site Auditor to Change Broken Affiliate Links

We love hearing from customers about the unique ways they’re able to customize Raven for their specific workflow. Here’s a great example focusing on our Site Auditor.

One of the most tedious aspects of running a website that profits from affiliate marketing is changing old or broken affiliate links. Luckily, there are tons of tools that exist today that assist in the finding and changing of affiliate links. My personal tool of choice is Raven Tools.

How to Find Your Competitors Online and Knock Them Out

We love a good competitor analysis post, and this one from SEOverflow describes a smart process using Raven’s Site Finder and other tools.

If you’ve ever done competitive analysis, you’ve probably searched Google for your top keywords to see who shows up. It’s an easy and simple way to see who you’re competing with online, but when you start looking for your competitors based on multiple keywords, the process can take a long time, it’s tedious and it’s boring. Luckily, there are a couple tools that can do this process for us in a matter of minutes.

Competitive SEO for Storage Facilities: How to Check Out What Your Competitors Are Doing Right Now

More competitor analysis, but this time for a specific niche industry: storage facilities. This post details a thorough strategy using multiple tools including Raven.

Raven Tools is one that we would heartily recommend for a mom-and-pop facility. It’s a fully functioning tool that helps guide your SEO process.

Most popular blog posts this month

And to wrap it all up, here are the posts readers visited and shared most on our blog this month. If you missed them, catch up now!

Press Release Tips to Get You Noticed: 15 Journalists Tell You How

We probed the minds and writings of 15 newspaper, TV, radio and blog journalists from all over the United States for their press release tips — and pet peeves.

The 10 Most Common SEO Mistakes

Guest writer and seasoned SEO Rod Woods has seen a lot of SEO mistakes in his time. Are you making one of them? Don’t miss this one.

Monitoring Social Media Sentiment for Marketing

We loved Raven customer Lawgical’s social media experiment using Raven’s Social Monitor so much that we republished it on the blog. What content ideas can social media monitoring bring your brand?

Why PR Needs SEO (and Vice Versa)

SEO and PR aren’t as far apart as you might think. A guest duo from Overit Media explains how to bridge the gap and benefit from practicing both.

Courtney Seiter

Listener, storyteller and petter of all animals. Content crafting at Buffer; sharing stuff about social media, workplace culture, diversity and music.

Listener, storyteller and petter of all animals. Content crafting at Buffer; sharing stuff about social media, workplace culture, diversity and music.

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