Raven Wrap-Up: July 2013
July was a really big month at Raven, although most of what we’ve been working on here at the HQ hasn’t seen the light of day yet.
If you haven’t already, go ahead and get on our mailing list so you’ll be the first to know when it rolls out.
But that’s not all! Here’s a recap of what we did in July.
What’s new in Raven
This month, we rolled out a few notable updates including:
Ever since we introduced Google Webmaster Tools Average Rank to Raven, many of you have told us that you’d like to see this data within the Keyword Manager. This made perfect sense, and now you can see that important data directly from Google alongside many other Raven metrics.
PR Newswire was top of our list when we went looking for a PR distribution service to integrate with Raven’s software. PR Newswire’s iReach product is perfect for SEOs, content marketers and agencies with SMB clients – and now Raven customers can order iReach press releases from within Raven. The price is the same, and the process is simple.
Join us at one of our many Raven Q&A sessions or Raven 101 walkthroughs each week to see these and our 30+ other Internet marketing tools in action.
Blog highlights: How to do stuff with Raven
(Site Performance) not only gives you a great snapshot of how a website is performing, it also allows you to track competitors side-by-side and see progress over time. Depending on how you use Site Performance, you’ll see different dates to choose from when you choose to view performance over time.
With Raven’s Twitter integration, not only can you search for tweets and users directly from Raven, but you can add them to our CRM quickly and easily. Instant relationship building strategy!
One of the best features of Raven’s Content Manager is the ability to analyze your content and get structure and keyword recommendations. This is done though our integration of Copyblogger’s Scribe, which helps users optimize content for SEO. Raven also gives you a readability score for your content, including the age level and grade level of the text and your score on various readability tests.
It can be challenging to show how certain events – like a social media campaign – correlate to increased traffic and donations. Raven’s Event Manger is a big help in making this happen. Here’s how to track social media success with Raven’s Event Manager.
Who’s talking about Raven
Lots of folks are excited about Raven’s upcoming redesign, and a few got some special sneak peeks.
- Copyblogger saw a preview of our content tools
- Avalaunch Media took a look at our new social media tools
- Search Engine Land got the scoop on the return of rankings to our platform
With the recent news that Raven Tools has integrated with PR Newswire in order to help marketers distribute content online, we thought we should catch up with Jon Henshaw at Raven Tools and ask a few questions about PR & SEO and why press releases have been getting so much bad publicity lately.
I’ve often heard doing a site audit is like telling someone their baby is ugly. This is obviously news that can be sensitive to deliver to a site owner. You need to have all your information in order, as well as suggestions for how to deliver the news effectively.
We love hearing from customers about the unique ways they’re able to customize Raven for their specific workflow. Here’s a great example focusing on our Site Auditor.
One of the most tedious aspects of running a website that profits from affiliate marketing is changing old or broken affiliate links. Luckily, there are tons of tools that exist today that assist in the finding and changing of affiliate links. My personal tool of choice is Raven Tools.
We love a good competitor analysis post, and this one from SEOverflow describes a smart process using Raven’s Site Finder and other tools.
If you’ve ever done competitive analysis, you’ve probably searched Google for your top keywords to see who shows up. It’s an easy and simple way to see who you’re competing with online, but when you start looking for your competitors based on multiple keywords, the process can take a long time, it’s tedious and it’s boring. Luckily, there are a couple tools that can do this process for us in a matter of minutes.
More competitor analysis, but this time for a specific niche industry: storage facilities. This post details a thorough strategy using multiple tools including Raven.
Raven Tools is one that we would heartily recommend for a mom-and-pop facility. It’s a fully functioning tool that helps guide your SEO process.
Most popular blog posts this month
And to wrap it all up, here are the posts readers visited and shared most on our blog this month. If you missed them, catch up now!
We probed the minds and writings of 15 newspaper, TV, radio and blog journalists from all over the United States for their press release tips — and pet peeves.
Guest writer and seasoned SEO Rod Woods has seen a lot of SEO mistakes in his time. Are you making one of them? Don’t miss this one.
SEO and PR aren’t as far apart as you might think. A guest duo from Overit Media explains how to bridge the gap and benefit from practicing both.