14 weird questions with Social Media Explorer's Jason Falls

Social Media

14 weird questions with Social Media Explorer’s Jason Falls

You know how really get to know someone when you travel with them? Well, Raven is on a five-city tour with author and Social Media Explorer CEO Jason Falls as a top sponsor of his Explore tour, and we’re learning a lot about him.

For instance, did you know he’s the biggest douchebag in social media?

Ah, we never get tired of that one. He also really knows how to take over a collaborative playlist.

Anyway, we love Jason and thought it might be fun to delve even further into his mind. Lucky for us, he agreed to our little multimedia personality test.

The multimedia questions

What song should people be listening to as they read this interview?

“Click, Click Boom” by Saliva. Werd.

What’s the best book you’ve ever read (that you and your friends had nothing to do with)?

The Lust Lizard of Melancholy Cove by Christopher Moore. Laughed my ass off.

What YouTube video makes you snort/laugh until you cry/scream “Hell yeah!” whenever you watch it?
Lighthouses rule. NSFW. (Editor’s Note: We must reiterate. Headphones are a must.)

The Madlibs questions

If you don’t have ________, you’ll never succeed in social media.
(THE INTERNETS)

If my eight-grade teacher could describe me in two words, he/she would call me a ______.
(SMART-ASS)

I feel ______ when I hear someone being called a social media “expert,” “ninja” or “rockstar.”
(TIRED)

The regular questions

What are five personality traits a social media marketer should have?

  • Passion – You can’t be good at anything without a real passion for the company, product, service, etc. Even if you’re just passionate about engaging with others, sharing and learning and the like, you’ve got to be driven by something internal.
  • Empathy – Especially when your social program has or is focused on a customer service function.
  • Diplomacy – Being able to be assertive when you need to, but in a nice way will help you deal with crabby customers, the occasional troll and even internal conflicts and frustrations.
  • Organization – Sure, the online tools help you with this, but you’ve got to be mentally organized to manage so much noise, distill out the signals that matter and prioritize and manage those conversations. Scatterbrained won’t fly long in community management.
  • Energy – I was going to say “creativity” here but I think energy trumps it because you can use that to drive creativity and other areas where you need to be strong. Providing content, participating in conversations, routing issues and the like takes energy.


What one person were you most excited to give a copy of your book, No Bullshit Social Media, to?
I was really excited about sending a copy to two of my high school English teachers. Part of me wanted to say, “I hope I made you proud.” The other part of me wanted to say, “Nanna nanna boo-boo! You thought I was a moron. How many books have YOU published?” I got a really nice note back from one. Didn’t hear back from the other. But I’m sure they were proud. Or mad.

What’s your definition of “bullshit”?
Anything that isn’t well-thought or incomplete. The premise of the book was that all these people were preaching about joining the conversation and being human and the like – none of which is bad advice in the social media world – but that’s all they were preaching. They weren’t telling the whole story – that you have to be able to measure it, you can drive sales through it, it can be approached strategically. So we were calling bullshit on the incomplete-ness of the thinking.

What’s your most successful marketing technique?
Personal messages. Whether they’re emails or sent via social networks, when you say, “Hey. I’m bringing an event to town, I’d like you to come!” people will actually say, “Okay! I’ll come.” The same applies to products, consulting services and the like. Sometimes you just have to reach out and ask. Doing it on scale is hard, but the personal touch is always better.

Rank the social media platforms you use in order of how often you use them/where you spend the most time

  1. Twitter – It’s here and now, personal and fun, but also a broadcast channel where I can get a message out to a lot of people.
  2. LinkedIn – This is where I drive business. (See the personal note response above.)
  3. Path – Only people I’d trust with my kids, which means only people I really, really consider good friends. It’s more private and since I don’t connect with co-workers or family there, I have a place to bitch about them. Heh.
  4. Facebook – I enjoy watching other people’s lives without having to actually talk to them. I don’t think that’s a bad thing.

Jason on the Raven roof

Name the five people you chat with on Twitter the most.
Probably @cc_chapman @djwaldow @edeckers are there. I have a tendency to have more intense conversations with people sporadically. I argue with @geoffliving every now and then, always in good fun and spirit. I try to chat with as many folks as I can, but dive into the conversations if and when I have time and interest.

What’s the last thing you saw on or about social media that made you say “Wow!”
My former business partner’s new app, Over. His user interface is awesome and it makes it simple to add text to photos and publish them on your networks. Aaron did a great job building it.

What do you tell your kids when they ask what you do?

I’m Batman.

Courtney Seiter wrangled a smart, savvy community of Internet marketers as Raven's first Community Manager. She moved on from Raven in January 2014, but her social media and writing advice stands the test of time.

More about Courtney Seiter

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