Report Average Rank by Keyword in Keyword Manager

Features and Updates

Report Average Rank by Keyword in Keyword Manager

You spoke, and we listened.

Ever since we introduced Google Webmaster Tools Average Rank to Raven, many of you have told us that you’d like to see this data within the Keyword Manager.

This made perfect sense, and now you can see that important data directly from Google alongside many other Raven metrics.

The data you need in one view

Now Keyword Manager, the tool that keeps all important keyword data for your SEO campaigns, offers access to that all-important average rank data from Webmaster Tools – right alongside your own Google Analytics visits data for that keyword, AdWords statistics set to the locale of your choosing, and even links from the Link Manager you may have with that keyword as the anchor text.

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See change over time

You can also see the change over time for your average rank data.

The main number represents your average rank over a rolling, 30-day period, and the change over time from the previous 30-day period can be seen in either green for an increase or red for a decrease (fingers crossed for green!).

Best of all, Raven stores this data indefinitely for you, so you can jump around in time at any point to see change.

More custom choices

If you’d like, you can research any keyword you have within Research Central just by clicking on the gear icon.

Want to segment these keywords? You can do that, too, with the branded/non-branded filters.

Would you rather customize the view so you can see exactly the data you’d like to? Do that in the display options.

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Report with ease

As with all Raven data, average rank per keyword is easy to report. Create an instant report by clicking the Build Report icon up top:

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Or create an in-depth report by choosing the Keyword Manager module under the Site section in Report Wizard. Just make sure the Average Rank column is checked and you’ll see it in your report.

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Set up Google Webmaster Tools

If you have already authorized your Google Webmaster Tools, you should automatically see this column in the Keyword Manager. If you have not yet connected Google Webmaster Tools, there are a few simple steps to take for Raven to access that information and pull it into your account.

1. Make Raven a restricted user

In order for Raven pull this information for your site, you will need to add gwt@raventools.com as a Restricted user for that site. This needs to be done directly from the “Add or remove users” option in your Google Webmaster Tools account.

For instructions on how to safely share access to your site in Webmaster Tools, please refer to this Google help document

2. Authorize in Raven

Once you have added Raven as a restricted user for your account, you’ll need to authorize it within Raven via a simple three-click process. Once that’s done, all that’s left is to verify site ownership either via HTML file or META tag. We provide a full list of step-by-step instructions here – just follow along to get all set up.

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Once you have Webmaster Tools connected, you’ll not only be able to view the average rank data within Keyword Manager, but lots more.

By navigating to Site > Webmaster, you’ll get access to top searches, related keywords, crawl issues, site maps, and messages directly from Webmaster Tools. Along with Raven’s 20+ other data partners and integrations, it’s designed to help you get to the data you need, manage and report on it without ever leaving Raven.

What next? Let us know

We hope that the addition of average rank to Keyword Manager will give you more valuable data in one place.

And we’re always listening. If there’s something you’d like to see in Raven that would make your life easier, let me know.

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Alison Groves was the former User Evangelist for Raven Internet Marketing Tools.

More about Alison Groves | @RavenAlison

Tell us what you think

  • http://www.twdg.co.uk/ The Web Design Group

    I would think the report only brings back average rank data from Google and Bing WMT’s to avoid scraping results.

  • http://www.mathewporter.co.uk/ Mathew Porter

    Great run through, I have never utilised these reports in our account. One quick question though… Is it possible to create a custom list of keywords and have their rankings checked? I understand the reasonings why this may not be available due to scraping results etc.

  • John Snyder

    It should be noted the example I used above was completely fictitious as far as the keywords, but accurate as far as the tool behavior is concerned. Glad to know I know what I’m talking about lol! I can understand using exact match to start with, as the amount of data to process on a per account basis would be much, much easier than with broad or phrase match. Using only exact match also makes sense from a user targeting standpoint, as in theory, most SEOs are “exact match trained”. If/when you are able to update the tool to display all ranking pages for a broader keyword result that’s going to make our Raven subscription all the sweeter. Glad to hear it’s at least on the table.

  • http://raventools.com Jon Henshaw

    Correct, the tracker tool is based on the exact match keywords you’ve identified for your campaign. You can of course add “red mens tennis shoes” and Raven should display data for it. With that being said, we’re looking at making it so it displays all your results, not just the keywords that you’re added via the tool and/or the Keyword Manager.

  • John Snyder

    Nice tool. Definitely a few quirks though. For example, it appears that the way avg pos data is reported is at the exact match level, not the phrase match level where native Google SERPs are returned. I have dozens of keywords in my campaigns that rank on the 1st page (with a lot in the 1st position) on Google, but the Keyword Rankings Tool shows no average position ranking at all. If I manually search for those phrases in Google, I’ll see SERPs that are page 1/rank 1, but phrase matched, not exact matched. For example: “red tennis shoes” is being tracked in Raven, but shows no average rank. Search Google for “red tennis shoes” and my site appears for a 1st page/1st position SERP of “red MENS tennis shoes”. The difference in this case is the “MENS” in what I searched for and what was returned.

  • http://raventools.com Jon Henshaw

    With the way we’re currently importing WMT search queries, it combines web and images. This will be fixed very soon to only import web results, which will provide much more accurate results. I’m not sure what’s up with AdWords discrepancies, but like Courtney said, Support should be able to help you with that.

  • RavenCourtney

    Can you send us an email at support@raventools.com? Sounds like you’re seeing some discrepancies we need to hear about!

  • Yujing Kirsten Guo

    I find that there are huge discrepancies between RAVEN data report for WMT part and the real data from WMT. And for adwords keywords search volume, Raven is also showing a different number from Google adwords itself. Why does this happen?

  • Jeremy Rivera

    Excellent to see the updates rolling out, can’t wait for the “egg” to hatch.

  • RavenCourtney

    Hey Jeremy,
    We hear ya! More to come. :)

  • Jeremy Rivera

    Booya! That’s great, now I’d love to have the charts that were lost when ranking tracking went bye-bye. In fact those charts weren’t as awesome as the charts in the New Research manager…so yea, let’s have those charts!