You spoke, and we listened.
Ever since we introduced Google Webmaster Tools Average Rank to Raven, many of you have told us that you’d like to see this data within the Keyword Manager.
This made perfect sense, and now you can see that important data directly from Google alongside many other Raven metrics.
The data you need in one view
Now Keyword Manager, the tool that keeps all important keyword data for your SEO campaigns, offers access to that all-important average rank data from Webmaster Tools – right alongside your own Google Analytics visits data for that keyword, AdWords statistics set to the locale of your choosing, and even links from the Link Manager you may have with that keyword as the anchor text.
See change over time
You can also see the change over time for your average rank data.
The main number represents your average rank over a rolling, 30-day period, and the change over time from the previous 30-day period can be seen in either green for an increase or red for a decrease (fingers crossed for green!).
Best of all, Raven stores this data indefinitely for you, so you can jump around in time at any point to see change.
More custom choices
If you’d like, you can research any keyword you have within Research Central just by clicking on the gear icon.
Want to segment these keywords? You can do that, too, with the branded/non-branded filters.
Would you rather customize the view so you can see exactly the data you’d like to? Do that in the display options.
Report with ease
As with all Raven data, average rank per keyword is easy to report. Create an instant report by clicking the Build Report icon up top:
Or create an in-depth report by choosing the Keyword Manager module under the Site section in Report Wizard. Just make sure the Average Rank column is checked and you’ll see it in your report.
Set up Google Webmaster Tools
If you have already authorized your Google Webmaster Tools, you should automatically see this column in the Keyword Manager. If you have not yet connected Google Webmaster Tools, there are a few simple steps to take for Raven to access that information and pull it into your account.
1. Make Raven a restricted user
In order for Raven pull this information for your site, you will need to add firstname.lastname@example.org as a Restricted user for that site. This needs to be done directly from the “Add or remove users” option in your Google Webmaster Tools account.
For instructions on how to safely share access to your site in Webmaster Tools, please refer to this Google help document.
2. Authorize in Raven
Once you have added Raven as a restricted user for your account, you’ll need to authorize it within Raven via a simple three-click process. Once that’s done, all that’s left is to verify site ownership either via HTML file or META tag. We provide a full list of step-by-step instructions here – just follow along to get all set up.
Once you have Webmaster Tools connected, you’ll not only be able to view the average rank data within Keyword Manager, but lots more.
By navigating to Site > Webmaster, you’ll get access to top searches, related keywords, crawl issues, site maps, and messages directly from Webmaster Tools. Along with Raven’s 20+ other data partners and integrations, it’s designed to help you get to the data you need, manage and report on it without ever leaving Raven.
What next? Let us know
We hope that the addition of average rank to Keyword Manager will give you more valuable data in one place.
And we’re always listening. If there’s something you’d like to see in Raven that would make your life easier, let me know.