I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers trip over themselves to get to me and fight over who wins my life savings? This should go for any large ticket item…houses, big screen tv’s, etc. So I thought, why not ask Twitter and see if I could get them to come to me instead?
On Tuesday afternoon at 11:29am, I left the following message on Twitter:
If any Honda dealership in mid TN wants to give me 0% APR for 60 months on a black 09 Fit with navigation, I’ll come buy it today.
Not an hour later I had a response from the Twitter user Alicia_at_Honda that said:
I’m not well connected with dealers but I’m gonna see if I can’t get one to reach out to you! Want to get you into a Fit!
First of all, mad props go out to Honda for not only paying attention to the conversation about their brand on Twitter, but for the very prompt response to my inquiry. You see, I wasn’t aware of this before I started this little experiment, but Honda dealers are independent contractors of Honda corporate, so their aren’t many ties there. She did however have a contact with a regional sales representative and passed my contact information along to him.
Tuesday afternoon I get a phone call from this sales rep who I had a fantastic conversation with, and he went way out of his way to put me in touch with some dealers who had what I was looking for. Even though the deal fell through on finance rate issues, the sales rep called me again today to make sure I knew that I could contact him at any time if I had any other questions.
So while I’m not in a new 2009 Honda Fit just yet, this is a fantastic story about a company who is listening to the online conversation of potential clients, and doing everything in their power, including channels of communication they’ve never tried before, to not only secure a new client but build brand loyalty. Can you afford to NOT be in the social web and listening to what people are saying about you?