How To Land Big Fish Clients
When you walk into a meeting with a prospective client, you want to look your best. Let Raven help you land them. In a few simple steps, you can produce a professional, branded PDF report that’ll go a long way toward showing the prospect that you deserve their business. Here’s how to do it.
Raven’s research marketing tools are a quick and easy way to get a handle on where the client stands now. You can run their domain and related keywords through our various research tools, which will help you set great benchmarks in your pitch.
Research Central – You can input any domain into Research Central to get started with benchmark data.
Raven pulls data from Majestic, Moz, Google and OpenCalais to give you the best snapshot of a website’s metrics. You can perform this research for any of your prospect’s competitors to determine in advance their strengths, weaknesses, opportunities and threats, otherwise known as a S.W.O.T. analysis.
By working your way down the left column, you can identify a websites’ authoritativeness, the keywords they are ranking for, what keywords they’re spending in Google Adwords, and so on.
The Quality Analyzer gives you a high level view of the overall health of a website. When you click ‘add more’, you can add a metric at the domain level or URL level depending on how granular you want to get. We also recommend performing this analysis on your prospect’s website. It’s always good to show them exactly how your agency can improve their online performance with actionable information right off the bat.
Most marketing agencies won’t go to this extent when meeting with prospects for the first time. Research Central is your secret weapon!
While you don’t have access to certain accounts for the potential client yet, you can give them a good idea of what to expect should you land the gig.
Google Analytics – Show the potential client a sample analytics report, so they can get a handle on exactly what you’ll be providing them (weekly, monthly, etc.) Couple that with a few “dummy” events from the Event Manager to show how a certain event can have X effect on their organic search traffic.
Facebook, Twitter, LinkedIn - Although you probably don’t have access to the client’s social accounts, you can still impress a bit here. Raven’s interactive report builder lets you create colorful summaries of the most important social metrics. They’re simple but powerful, and clients will love seeing this top-level information. Put together a sample report using an available account to show the power of these visually appealing reports.
Ranking – After just a few minutes in the research tools, you should be able to extract some key terms that the potential client should be focusing on. Add those terms to Keyword Manager and, in just a short amount of time, you’ll have great baseline data to show them.
When it comes to online marketing, the little things can help you land a big fish. Raven’s reporting engine is here to make the process that much easier for you.