Did you know? How to authorize Google Webmaster Tools in Raven

How To

Did you know? How to authorize Google Webmaster Tools in Raven

In March, we released an update to our integration with Google Webmaster Tools that dramatically overhauled the tool’s user interface and, more importantly, added Top Searches data – including average rank.

With average rank, you can get real information on where people are finding your domain in Google searches. No guessing based on scraped data, no hoping that people are searching in private mode in the middle of the Bermuda Triangle to get the least affected results possible.

Average rank factors all of that information in and gives you a reasonable estimate of your organic opportunities.

But it can be a little trickier than the average tool to set up. Let’s break down exactly how to authorize Google Webmaster Tools in your account.

Prepare your GWT account

Fully authorizing Google Webmaster Tools in Raven is a two-step process. Before you open your Raven account, follow these steps to grant Raven access to your GWT account:

  1. Navigate to google.com/webmasters and log into your Google account.
  2. For the domain that you’re trying to authorize, click the Settings button and choose the Add or Remove Users option.GWT-AddUsers
  3. On this page, click Add a New User.
  4. Enter gwt@raventools.com and give this new user restricted (not full) access.
  5. Repeat for as many accounts as you plan to authorize

The reason why we ask for you to add Raven as a user on your websites in GWT is because we’re essentially exporting the Top Searches data as a user, then importing it into Raven for parsing. This is a process that is recommended by Google – we’re just taking advantage of the capabilities of automating the data collection.

If you’d prefer not to give Raven access in this way, you can still see data like crawl errors and related keywords by following the next steps. You just won’t be able to get Top Searches data.

Authorize your GWT account


Now that you’ve prepared your Google Webmaster Tools account for integrating with Raven, follow these instructions to pull all of your GWT data into Raven:

  1. Log into your Raven account and navigate to Site > Webmaster.
  2. On this page, add a new account if you haven’t added it already. Be sure to grant Raven access on the next page and name your new Google Account.

Once you’ve authorized your Google Account, your GWT account should automatically connect. Keep in mind that it can take about 10 minutes for Raven to pull data from Top Searches into your account.

That’s it! But, there are a couple of caveats to be aware of that can cause the authorization process to go awry.

A couple of caveats

  • Google is very particular about verifying websites. Let’s say that we’ve added www.raventools.com to our Raven account, but verified raventools.com in our Google Webmaster Tools account. One would think that these two would see each other when authorizing GWT, but that isn’t the case. The websites in both Raven and GWT must have the exact same URL. Google recommends that you add both versions – with and without the www subdomain – to your account.
  • When authorizing your Google Account, you may see a warning stating that the website has not registered with Google. Because Google registers websites on a domain by domain basis, it isn’t feasible to register every domain with their system – due in part to the custom domain features offered. Don’t worry, you can trust us.

That’s about it! If you have any questions or concerns, shoot us an email at support@raventools.com.

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Lance is a User Support Specialist at Raven Internet Marketing Tools. He spends his days assisting Raven users with their support requests, writing technical documentation and compulsively creating Spotify playlists. If you ask him nicely, he might make you a mixtape.

More about Lance Conzett | @RavenConz

Tell us what you think

  • RavenCourtney

    Rakesh, can you email us at support@raventools.com? Our support team will be happy to answer your question.

  • Rakesh Singh

    Hi RavenCourtney,
    Thank You for reply

    I want to know that in Google WMT how the figure of % increase and decrease of impression and clicks exactly calculated (shows in green and red color) under search queries tab.

  • RavenCourtney

    Hi Rakesh,

    The change over time generally defaults to the most recent month, but you can choose a custom time period as well. Here’s more information on how average rankings are calculated that might help you: https://raven.zendesk.com/entries/21831489

  • Rakesh Singh

    In WMT under search queries tab shows changes of impression and clicks in % increase by green and drop by red.
    want to know how this % (increase or decrease) calculated i mean how
    the compression is done by month by day or some thing else.

  • RavenCourtney

    Gotcha; I see how we could have done a better job explaining that. Point taken and I think a larger post about what GWT brings to the table is a great idea. We’re super excited about it, and I want to make sure we’re communicating all its possibilities to our customers!

    Meanwhile, this post might help a bit: http://raventools.com/blog/raven-partner-spotlight-google-webmaster-tools/

    As for seeing different data, I’m not sure what’s going on there –I’d have to refer you back to Customer Support so we can look at your actual account data. I’ll alert them about this and see if they’ve heard anything similar. Thanks for communicating this to us–I appreciate it.

  • ncompass

    Hi Courtney, sorry I won’t keep raving… but why are like for like stats so different in GWT and Raventools… I can not find a single number matching up over any website and any data span… what am I doing wrong?

    I did read that Post – but it was about Rankings and since ALL my Raven websites were already linked to GWT, I had no idea that everything needed to be re-authenticated.

    I would really appreciate a much more comprehensive Blog post about what GWT brings to the table for us and how we should use it.

  • RavenCourtney

    I’m glad you still love us. :) We made the GWT additions to the platform in early March and announced it here: http://raventools.com/blog/search-queries-average-position-brand-keywords/ It *should* answer your questions about how we’re using the data as well, but if not let me know.

  • ncompass

    Hi Courtney – I did have a long to and fro with Irene, it didn’t really get anywhere as RavenTools have made the change and of course aren’t going back on it.

    My query on data integrity is simply – what and how is Raven using GWT data? because when I compare like for like I get very different answers and indeed the section on GWT does not appear in your Help files. It’s all a bit of a mystery.

    And finally – I follow Raven closely on LinkedIn and and this Blog – I made my original observations to Irene around April 12 and you’ve kindly published this article two days ago… so really the announcement for the changes to GWT handling was never made. I have no real idea when it happened.

    Sorry I don’t mean to give Raven a hard time, I love you all really… but this one frustrated me (and I have now added both www and non-www versions of all websites to GWT – which just seems like doubling up on a lot of work.

  • RavenCourtney

    Hey there,

    If you can email us at support@raventools.com, our team might be able to help you streamline the process of getting all your domains lined up. You can ask us any questions you like about the integrity of the data, too.

    As for notification to customers, what sort of channels would help you get to know our changes? We’re always making improvements to the Raven platform, and we try to get out the word in as many ways as possible. Are you on our email list? http://raventools.com/newsletters/

  • ncompass

    I’m not overly impressed by all this… I happened to register MOST GWT with a www prefix… and all RavenTools domains without the http://www... thus this all broke. Most annoying…

    So I’ve had to add non-www versions to GWT and then re-authorise – but Google gives different results for each version (obviously)… and if you’re not careful you’ll track the wrong version on RavenTools.

    All this would be OK – if you could change the domain on RavenTools or even update the ability to chose www or non-www, but you can’t.

    The biggest issue I have and wouldn’t mind confirmation from Raven on this, is the integrity of the data I am looking at. At the moment my confidence in RavenTools has been significantly dented.

    And also to add – these changes were brought in with very little notification to customers, I certainly did not realise this had happened for at least a month.