How Raven got this guy a job
It started with a proposition.
“What do you think of moving to Nashville?” asked Adam Piotrowski’s wife.
He said yes before she finished talking.
Never mind that neither Adam nor his wife had ever been to Nashville. A former New Yorker, he had never comfortably adjusted to life in Los Angeles, where his wife was born and raised. She wanted to work in country music, and he wanted a commute that didn’t involve 16 lanes of traffic.
But that meant a finding a new job in a new town, where he knew no one. Adam had years of online marketing experience, as well as his own agency, but he expected strong competition for any open full-time position. He needed an advantage, and he found it with Raven.
“I went in for an interview at Magazines.com. I was interviewing for a different job there, but we started talking about SEO,” Adam said. The company had not focused on organic search in a while, it seemed, and that gave Adam an idea. Before his next interview, he quickly called up Raven’s Quality Analyzer and other SEO research tools and ran a report for Magazines.com.
That Raven report landed him a job.
“I was able to show up for an interview with a full analysis of their site, with recommendations—’Here’s what you need to do to make it better,’ ” Adam said. “They all said that I showed up with the answer to a question they had been asking for months. I was able to present it in a way that they understood it.”
We asked Adam a few more questions about how he uses Raven:
Which Raven tool do you use most often? Why?
Right now, especially since I have been working on an agency side, the research tools have been the most helpful.
One reason is time. Before, to get that much information just from things like the Quality Analyzer and Design Analyzer or SEMRush, I would have to go to different sites. Now, it’s really quick, really clean, really easy for me to put out a bunch of reports that look the same. They’re consistent and understandable for clients who don’t understand SEO and its details. It’s about finding a good way to show them enough information to show them why it’s important to have a consultant or someone in-house.
I landed four new clients in four weeks using Raven’s research tools and reports. I am 100 percent positive that it was being able to put together some quick and impressive reports and analyses using Raven that put me over the edge.
What, specifically, about Raven’s reports sells clients on your services?
The great thing about it is they focus on key points. For example, “Indexed pages in Google” in the Quality Analyzer report — is it good, is it bad, why is it good or bad? Just two sentences explain enough so they can make a decision. It’s easy for us to over-explain or write too much. You give clients 20-page reports, and they don’t care that much—they get to a point and just shut down. I have my reports now down to five pages.
How does Raven Tools fit into your team’s workflow?
For going after new clients for my agency, it’s the first thing I go to now. The thing I foresee happening at Magazines.com is being able to do everything in one spot and being able to implement tracking and reporting on campaigns and projects.
A few personal questions
If you’re stranded on a desert island, what three things do you bring with you?
A solar-powered motor boat, a salt-water-to-fresh-water converter thingy, and a satellite phone.
Who is your hero? Why?
My grandparents because they survived WWII prison camps, lost everything and still never complain about anything.
iPhone, Blackberry or Droid? Why?
Droid because I prefer to have my choice of phone and network, but Mac all the way for computers.
What’s your dream job?
Professional hockey player, professional soccer player or rock star. I’ve made a run at two out of the three, but now I’m happy as a writer and online marketer.
The former senior manager of SEO at Magazines.com, Adam Piotrowski has since returned to Los Angeles as the Director of SEO & Inbound Marketing at livestrong.com. Follow Adam on Twitter at @pitrow.