Did you know Google+ now allows users to promote their content through Google+ Post ads? If not, you’re missing out on a huge opportunity to build brand awareness through Google+.
Earlier in 2014, Google+ rolled out Google+ Post ads. Basically, Google+ Post ads run through the Google Display ad network and allow users to promote their content and Google+ pages. Google decided to launch this feature in an effort to focus on promoting content instead of directly selling products. Brands who have at least 1,000 Google+ followers can take advantage of this feature.
+Post ads are promoted Google+ posts such as videos, articles, and Google Hangouts. When you create a Post+ ad, people can interact with them either +1-ing or sharing your content. They can also watch videos and join Google Hangouts through these ads.
Two key benefits highlight the value of using Google+ Post ads to promote your content:
- Brands experience 50 percent more engagement than traditional advertising;
- Brands are able to extend their reach across the entire Internet.
Creating a Google Plus Post Ad
Creating a Post+ ad is simple. First, you’ll want to create content targeted toward your audience. Then, you need to set up a new Google Adwords campaign. When creating this campaign, you’ll want to select specific targeted settings to help you reach the right audience. Once you create your campaign, you’ll select your ad group and create an ad. After you’ve completed these steps, you’ll be ready to respond to engagement.
Google+ Post ads are changing the way brands interact with their target audience. They also enable brands to create better content and design ads that are useful for followers.
To learn more about Google Plus Post ads and how to design one, check out this killer infographic.
Photo credit: morgueFile