Get to know Raven's new 'trial guy'

Company News/Raven

Get to know Raven’s new ‘trial guy’

Are you new here? If so, there’s someone you need to meet.

At Raven, we love all our customers – including those who just found us and are still taking their 30-day free trial. In fact, if you’re new to Raven you might need a little extra attention to get the lay of the land and start making the most of all the tools and integrations Raven puts together under one roof.

jonathan-moreland-raven-trial-guySo we’ve been doing more work lately to help new customers and trial customers learn everything they need to make the most of their Raven account. That includes stuff like revamping our Customer Care center to make it easy for you to find the information you’re looking for, designing a five-step Trial Orientation Series and even hiring a new guy whose whole job is to focus on helping our future customers out.

That new guy is Raven Trial Manager Jonathan Moreland, aka RavenTrialGuy. You can learn a little more about him and our other newbies here, and you’ll also get to meet him in all future Raven webinars, which take place every Thursday.

Before he worked at Raven, he used Raven – so he’s been exactly where our new customers are, trying to figure it all out. As he prepares to take to the airwaves today for his inaugural webinar (come join us at 11 CDT [GMT-5]), we asked him a few questions.

What exactly is your job?

I’m the Trial Manager here at Raven Tools. My major responsibility is to make sure Raven trial customers have a great experience with our tool. The Raven platform has grown significantly in the past 12 months, and while it’s a great problem to have Internet marketing software that “does too much,” it can be overwhelming to new users trying it for the first time. I’m here as a resource to help trial customers become oriented with Raven. Not only can I help them find the right tools for their specific social or SEO tasks, but answer any questions they have and ultimately help them make the most educated decision as to whether or not Raven is the right tool for them.

(P.S. I’m not a salesman! I’m here to help you learn the ins and outs of Raven and, ultimately, impress your boss with your results.)

What can one expect from a Raven walkthrough webinar?

We’re taking a more focused approach to the content itself, while adding time for an extensive Q&A session at the end. In the past, we’ve tried to cover everything in Raven, but now we’re going to focus on a smaller number of tools.

Don’t worry, there’s still a ton of information packed into our 45-minute presentation: we’ll walk through SEO research tools, our SERP Tracker, how to manage SEO keywords and competitors, link-building and link management tools, social search and monitoring, social media campaign management, and of course, how to measure and report on all of this data and results.

We hope that this narrowed approach will help users get started using Raven, while also showing them where to find additional tips, tricks and how-to’s within the system.

They’ll also have an opportunity to ask specific questions at the end of the webinar, so there is a new, interactive element to the webinar as well.

In the near future, I’ll also be rolling out two additional, weekly webinars, where we’ll take separate looks at Raven’s social media and SEO tools. This will let attendees dig deeper into some of Raven’s specific toolsets.

What else are you working on for trial customers?

In addition to revamping our webinars and answering user questions via email, I’m also responsible for developing new training and orientation materials.

Currently, we have a great, five-step Trial Orientation Series all of our new customers should check out. While this is a great resource, I’m currently looking for ways to make it bigger and better, while also finding new ways to simplify Raven for users.

Raven can help marketers work faster and smarter – sometimes it’s just a matter of knowing which button to click, when. Through a combination of resources, features and personal attention, it’s my job to find new ways to make new users’ navigation and transition to our software even easier.

When you were a Raven user, what was your favorite stuff?

I sound like a TV salesman, but yes, I was a Raven user before I became an employee here.

My favorite tool was probably Link Manager, since I managed a lot of our agency’s link-building activities. It helped with productivity, workflow, organization and even research. The drag-and-drop reporting engine was a ridiculous time-saver, as well.

But perhaps what I was most impressed by when I first started using Raven was the way all of the different tools are so closely integrated with one another. SEOs and social media managers don’t work in silos, and neither do the individual tools within Raven.

If you’re giving Raven a try, Jonathan is your guy. Ask him questions on Twitter, email him at moreland@raventools.com or join him for a webinar anytime.

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Courtney Seiter wrangled a smart, savvy community of Internet marketers as Raven's first Community Manager. She moved on from Raven in January 2014, but her social media and writing advice stands the test of time.

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