Sometimes clients can often have unrealistic expectations when it comes to SEO work. The market has become saturated with “Guaranteed top 10 placement – get listed overnight!” fly-by-the-seat-of-their-pants SEO companies. Those who are familiar with good, solid SEO techniques are all too aware that these companies almost always fail to deliver. And if they do deliver results, the outcome is usually temporary, because they most likely used Black Hat methods — making it only a matter of time before the site is penalized or thrown out of the index.
To address these issues, an SEO specialist may want to educate their client with the following five myths about SEO:
- Overnight Results
- Placement Can be Guaranteed
- Meta Tags
- Submitting to Search Engines
- More Links > Good Links
Modern Life goes into more detail in their article, 5 Myths in SEO. This old adage continues to ring true, even in SEO — if something seems too good to be true, it probably is.