Good news for brands on Facebook: Get Notifications and Pages feed

facebook

Your fans love you on Facebook. You post great content, host lively discussions and make sure you stay involved in your page.

So why are you seeing a decrease in the number of fans your posts reach?

While a brand’s posts are never seen by 100% of its audience, recent tweaks to Facebook’s Edgerank algorithm combined with the new option to pay to promote posts have brands on Facebook up in arms.

Now it seems Facebook might have heard the cries of the poor fan page administrator. Two new developments rolling out now could help brands reach more fans – but both involve a bit of fan education. Let’s look at both.

Get Notifications

The most promising is a new “Get Notifications” option. When this option is checked for a page, users will see a red notification alert at the top of their page each time the brand posts.

Want to get your posts on your fans’ short list? Ask them to hover over the “Liked” button on your profile and click “Get Notifications.”

We’ve detailed the process below in the instructional image below. Feel free to post this on your own Facebook Fan Page!

get-notifications-steps

The flip side: After trying this out for myself, I can see how it could get overwhelming for fans to get these notifications, particularly if you follow lots of brands.

If you go this route, the pressure is on to make sure each of your posts is amazingly engaging. Know that little thrill you get when we see the Facebook notification because it means someone wrote to you or commented on your post? Make sure whatever you post can equal that. Every time.

Pages feed

Facebook-pages
Another development in the works at Facebook would allow users to toggle to an alternate view in their timeline to see posts from Pages only.

Pages feed

image from AllFacebook

While not everyone can see this option right now (including me), you can get an idea of what the Pages Feed would look like by viewing Facebook through this link: https://www.facebook.com/pages/feed.

Fans who feel they’re missing out by not hearing from all the brands they like could find this to be a great low-maintenance solution.

The flip side: We can’t yet encourage fans to check this option out since it’s not widely available. But if it rolls out fully, it remains to be seen whether fans will remember to switch over to this view outside of their news feed – or even if they’ll want to do so.

For fans that do navigate to this view, they’ll see all the brands they like in one space – meaning pages will be directly competing against one another for fan attention. Once again, the challenge is to make sure your content stands out in the crowd.

The bottom line

The underlying theme for both of these options is clear: the content that brands post has to thrill fans and make them want to like, comment and share. Make sure you pass this test, and you’ll have a much clearer path to success – no matter what Facebook throws at you.

Previously: Don’t fall for the Facebook Interest List rumor

Courtney Seiter

Listener, storyteller and petter of all animals. Content crafting at Buffer; sharing stuff about social media, workplace culture, diversity and music.

Listener, storyteller and petter of all animals. Content crafting at Buffer; sharing stuff about social media, workplace culture, diversity and music.

  • June Macon

    Thanks for writing this Courtney! It will be interesting to see how things turn out.

    • RavenCourtney

      Definitely, June. It seems like Facebook might finally be paying attention to the angry mobs of Page admins. :)

  • Barry Buckman

    Do you know if there is a way to monitor how many fans have opted into the Get Notifications feature?

    • Barry Buckman

      Also, how are you supposed to get people to opt into this feature if they won’t see the post asking them to do so in the first place? I guess with a promoted post…..?

      • RavenCourtney

        Hi Barry,
        I don’t believe there is a way to know how many fans have opted in (yet), and I definitely would recommend promoting the post in which you ask them to in order to guarantee you hit your entire fan base.

        • Barry Buckman

          Great. One more question….What does it mean that users ‘get notifications’? Will they get that little red #1 on the top left of their screen?

          • RavenCourtney

            Yep, that’s exactly what it looks like.

  • peterzmijewski

    Facebook now days are very good platform to advertise your product everyone having the account in facebook people definitely look on the product.

  • NicheSuite

    great piece of information. most of the brands will miss it in their FB fanpage.

  • Lil

    Good tips, thanks.

    Also, I find the “Add to an Interest List” quite useful (the drop-down to the right of the ‘Like’ button) so i can quickly scan what’s-new-where by my personal interest category (need to set these up) . Mind you, not sure if the algorithm filters this view in any way(?)

    • RavenCourtney

      Thanks, Lilyana! Yes, Interest Lists are handy – though I’m not sure what percentage of Facebookers are using them or know how to set them up. I actually wrote about them, too, when it seemed like every Page was convinced that having fans put them on an Interest List would insure that all their content would be seen. Not true! (http://raventools.com/blog/facebook-interest-lists-and-promoted-posts/ )

  • KD

    I don’t understand why they cant just introduce a feature that allows fans to select “receive updates on your feed all the time” or “just some of the time” when they like the page for the first time. I wanted to implement a strategy to get users to click on the get notifications but this will fail as users on mobiles will have notification sounds going off all the time which will become annoying and could lead them to disliking the page. We have had a few messages from users wanting updates – but those are updates not notifications.

    • RavenCourtney

      Great points, David. All I can figure is that there’s a revenue source in the way Facebook is handling this now, as opposed to no revenue from letting users decide. Although less annoyed users could lead to more advertising revenue, right? With a free service, we’re all just along for the ride – for better or worse.

  • http://www.facebook.com/neo.puestopaldinero Neo Puesto Pal’dinero

    Yeah you right very efetive for everyting link directory