Did you know? How to edit a link record

How To

Did you know? How to edit a link record

Link building takes flexibility.

At some point in your link building process, I am sure you have had the need to change a link’s destination URL, anchor text or perhaps something else.

If you keep all your links in Raven’s Link Manager, editing a link is easy.

We’ll go over the process with a real example. Search News Central recently reviewed our new resource, 30 Social Media Metrics That Prove Real Value (thanks, guys!). Let’s check out that link.

Accessing the link record

From the main Link Manager view, there are two ways to see the link record for any link you want to edit. Click on the link’s status, or click the gear icon next to the link record and select Edit Link Record from the drop-down menu.


Editing the link record

A pop-up window will display, giving you access to edit your record.

In the window you will see three tabs: General, Description and Contact.



Under this section you can edit link options and related information, as well as website information.

  • Link Options: Make changes to those fields directly tied to your link: Status, Type, Kind, Owner or even the date the link was first created or Created On.
  • Website Info: Make changes to Website URL and Website Type. The URL is the website where your link is, or will be, live. Type will help you identify the type of link you are building.
  • Link Information: This section refers to the link that points to your site. Change your anchor text or destination URL.

Description Tab

When you first add a link in Raven, you can add a description of the link for yourself or your teammates, or even tie content from the Content Manager to a specific link.

If this information changes once the link has been created, you can open the Description tab and add or edit it.



The Contact tab ties directly into Raven’s CRM, or contact relationship manager.

You can create a new contact, view any related contacts that match up with the website your link is from, or discover new contacts that relate to your link record.


Other Changes

There are also some modifications you can make when viewing a link record.


If you click the gear icon next to the website URL at the top of the link record table, you can customize the metrics displayed at the top. Use the drop-down menu to choose your favorite 8 metrics from a menu of 30+ site, authority, social and keyword metrics.


General link option attributes like Link Type, Status and Owner can also be quickly changed from the Summary tab with a drop-down menu of options. You can create new link types and statuses here, too.

Screen Shot 2013-04-18 at 11.00.05 AM

You can also add, edit or delete any notes that have been created under a given link can from the main Summary page.

Screen Shot 2013-04-18 at 11.06.28 AM

To edit the date of any part of the link-building process, navigate to the History tab. Click the gear icon next to any status and select Edit Date. The window displayed will allow you to choose a date.

Screen Shot 2013-04-18 at 11.18.14 AM

Happy link building!

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