Did You Know? Create custom quality scores in Research Central
Recently Raven unveiled an updated Research Central that featured, among other improvements, the Quality Analyzer integrated into the rest of the tool’s many metrics. As always, the Quality Analyzer still offers an overall score that assesses the general quality of a domain.
However, Raven users can now create their own custom quality scores by combining any of the metrics available in Research Central’s summary tab. You can choose the metrics that matter most to you, weight their influence and then name and save it as your custom analyzer.
Creating custom quality scores
To create a custom quality score, head over to Research Central and submit the URL of the domain you’d like to analyze. Click on the Quality tab, where you’ll first see your default Quality Analyzer score.
To begin creating custom scores, click the “New Quality Score” button and a window will pop up that allows you to select metrics you’d like analyzed for your site. There are three tabs across the top that allow you to add authority, ranking, social and site metrics to your custom score. For certain metrics you can opt to analyze the entire domain or just the URL.
When you’re finished adding metrics to your custom score, click close at the bottom of the modal. You’ll need to name your custom score, add a description and set permissions. If you want the custom score to be available for all websites across your account, select “global.” If you only want it to be available for websites under the current profile, select “profile only.” And if you don’t want any other users to have access to your custom score, set its permissions to “user only.”
Now you can adjust the influence and score segmentation for the metric modules you’ve added to the custom score. The influence slider tells Raven how much weight to give to the particular metric module (with 1 being the lowest and 10 being the highest). The score segmentation allows you a finer grain of control over how points are assigned for a particular score. The numbers in red are considered poor, those in yellow are considered OK, and those in green are considered good.
For example, let’s look at the Facebook Likes metric. If you are researching domains with an eye toward those with popular Facebook pages, you might set the segmentation so that anything below 4,000 likes is in red and anything above 7,000 likes is in green. Setting the influence slider to an 8 will tell Raven to place more weight on this metric than others with an influence set lower.
When you’re done setting up your custom quality score, just click the Save button at the top. Scores are “unlocked” by default, but you can also choose to lock the custom score so that no one but you can make changes to it by clicking the Unlocked button. If you decide later that you’d like to delete the custom score, just hit the Delete button.
Re-using your custom score
Once you have created and saved a custom quality score, it will appear in the Quality tab of Research Central under Custom Scores. When you’re researching other domains and want to use it, simply click on the name of the custom score and your domain will be analyzed accordingly.
You can also find all of your saved custom scores on the Summary tab of Research Central in the Statistics section.