Did you know? Using data comparisons in Raven reports

How To

Did you know? Using data comparisons in Raven reports

With our drag-and-drop reporting system, Raven makes it quick and easy to report on data from sources like Google Analytics and Google AdWords.

And did you know that for many reporting modules, you can compare that data to a previous period?

There are lots of options, too. Let’s look at them.

Comparison date options

The following Google Analytics and Google AdWords reporting modules in Raven support comparison dates:

  • Google AdWords: Summary
  • Google AdWords: Campaign
  • Google Analytics: Summary
  • Google Analytics: Engagement
  • Google Analytics: Top Keywords
  • Google Analytics: Top Referrers
  • Google Analytics: Top Search Engines
  • Google Analytics: Top Landing Pages

Get started using them

First, you’ll need to decide whether your report will be one-time or recurring.

Go to Metics > Report Wizard to create your report. For a scheduled report, check the box and choose its frequency and date range. Otherwise it’s a one-time report.

Scheduled reports

In a scheduled report, you have two options using the “Comparison” menu.

scheduled compare raven google reporting module

  1. Compare to previous period: This option compares month over month, week over week, etc.
  2. Compare to same time last year: If you’re reporting on the first week of the year, you’d be comparing data to the first week of the previous year.

The start and end days of the date range are automatically set based on how the scheduled report is originally created. You can then choose comparison options.

In scheduled reports, the date range is uniform across all modules. You can scroll to the bottom and edit if you ever want to change the date range or frequency. This sets the date ranges for all modules in schedule reports.

One-time reports

In a one-time report, simply select or type in a date in the Compare to Past field.

schedule one-time google reporting module

You have more flexibility with changing date ranges in one-time reports because you can change the start and end date per module.

A note about comparisons

When comparing two sets of data, Raven makes sure the two date ranges are consistent, so you’re always comparing 30 days to 30 days, 72 days to 72 days and so on.

The comparison date is the start date of the range and the end date is generated based on the number of days being compared.

For example, if your one-time report had the range of 8/1-8/30, the amount of days in the range is 30 and would be the same for the comparison date range.

So if you set the comparison date in a one-time report as 4/15, then the report would compare 8/1-8/30 to 4/15-5/15 to keep the date range consistent.

That’s enough math for now. Happy comparing!

Nate is Raven's Social Media Marketing Specialist. His love language is words and he likes solving mysteries.

More about Nate Baker | @RavenNate

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