Choose Your Own Data With Custom Google Analytics Reports


We hear all the time from our customers what they love about Raven as well as what more we could do to make their life easier.

One request we’ve heard loud and clear is for more Google Analytics data. It’s been an important goal for us, but also a tough one, since everyone uses Raven a little differently.

But today we’re launching a solution we think everyone will like: custom Google Analytics reporting tools that also display charts. This new feature will allow you to make your own custom graphs and reports, highlighting just the metrics that you want to see.

Create custom charts

When you navigate to Google Analytics, you’ll see a button in the top right corner labeled New Custom Chart. A click brings up a window that allows you to set up a custom analytics view with the data you want.


When you hit the Save Chart button, you’ll be brought to your custom generated chart with exactly the data you want to view. If you’ve selected something in the “table dimension” field when you set up the chart, a table will populate below the chart with whatever you’ve selected (referral path, in our example above).


Once you’ve created a custom chart, you can access it any time by clicking on Custom in the Google Analytics navigation. You can set up as many of these as you want, and edit or delete them anytime.


Create custom reports

When you create and save any custom chart, the same information will be made available to you in the Report Builder to add to any report. Look for the Google Analytics option named Custom Charts, select the saved chart you want to report on, fill in any blanks, and you’re good to go.


And like everything else in Raven, you can always select Create PDF Report under Tool Options when you’re viewing your custom charts from within the Google Analytics section.


This will produce a quick report of exactly what you’re viewing.


This is just the beginning. We plan to make this feature even better based on feedback we get from you. If there’s other Google Analytics data you’d like to see, we’re all ears. Let us know what you think!

  • Jeremy Rivera


    • Patrick Wagner

      I second that!

  • Jeremy Rivera

    Will other types of charts become available in the future? Like 12 month rolling?

  • Glenn Crocker

    This is excellent, flexible, and much-needed. Thanks!

    • RavenCourtney

      Glad to hear that! 😀

  • Mike

    Does this do Landing Pages? I can’t seem to find it. Which is pretty key seeing as monitoring growth/decline of Landing Pages is one of the relatively easier ways of tracking SEO results since the Google HTTPS overhaul

    • Alison Groves

      Just had a conversation with our developer who created the project, and he’s going to get landing pages in there for you…hopefully we’ll have it out by the end of the day. Thanks for the feedback!

  • Nathaniel Cassidy

    This looks awesome, can it be added to the Report Wizard?

    • RavenCourtney

      Yup! When you create and save any custom chart, that same information will be in Report Wizard to add to any report. Look for the Google Analytics option named Custom Charts, select the saved chart you want to report on, fill in any blanks and you’re good to go.