Choose Your Own Data With Custom Google Analytics Reports

Features and Updates

Choose Your Own Data With Custom Google Analytics Reports

As Raven’s user advocate, I hear it all – what you love about Raven as well as what more we could do to make your life easier.

One request we’ve heard loud and clear is for more Google Analytics data. It’s been an important goal for us, but also a tough one, since everyone uses Raven a little differently.

But today we’re launching a solution we think everyone will like: custom Google Analytics reports and charts. This new feature will allow you to make your own custom graphs and reports, highlighting just the metrics that you want to see.

Create custom charts

When you navigate to Google Analytics, you’ll see a button in the top right corner labeled New Custom Chart. A click there brings up a window that allows you to set up a custom analytics view with the data you want.


When you hit the Save Chart button, you’ll be brought to your custom generated chart with exactly the data you want to view. If you’ve selected something in the “table dimension” field when you set up the chart, a table will populate below the chart with whatever you’ve selected (referral path, in our example above).


Once you’ve created a custom chart, you can access it anytime by clicking on Custom in the Google Analytics navigation. You can set up as many of these as you want, and edit or delete them anytime.


Create custom reports

When you create and save any custom chart, the same information will be made available to you in the Report Wizard to add to any report. Look for the Google Analytics option named Custom Charts, select the saved chart you want to report on, fill in any blanks and you’re good to go.


And like everything else in Raven, you can always select Create PDF Report under Tool Options when you’re viewing your custom charts from within the Google Analytics section.


This will produce a quick report of exactly what you’re viewing.


This is just the beginning. We plan to make this feature even better based on feedback we get from you. If there’s other Google Analytics data you’d like to see, we’re all ears. Let us know what you think!

Alison Groves is the User Evangelist for Raven Internet Marketing Tools. She helps make the things that make dreams take flight. She likes sports, yelling, and yelling at sports.

More about Alison Groves | @RavenAlison

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