Community Management, Forward March!

Marketing

Community Management, Forward March!

Building a great website is really only the beginning of your company’s journey through the web, even if sometimes it feels like the be all end all. Then you tackle content production, search engine optimization, and social media optimization. Done right? Website activate! Well, not so much.

Once everything is in place, someone needs to be there to manage the community and keep the content up-to-date. Frequent and meaningful content updates relevant to your brand keep users engaged and coming back to the site. Sometimes this can feel like a daunting task if you aren’t familiar with the tools of the trade or the most efficient methods to tackling community management, and that’s where we step in.

Moderation of the social web community along with your site is another important facet to keeping people engaged. Having someone “official” to the organization get involved with the community energizes people and makes them feel like an important part of the cause. When people feel like they are a part of something, they feel more apt to really engage with your brand, and having someone out there in all of those spaces that are popular on the web to participate with the community really puts a face to your organization. Suddenly, you aren’t just a company, but a member of your customer’s lives. It does take a time, but the payoffs are great and very well worth the time investment. Every day the web and marketing becomes more and more conversational, you can’t afford to sit by and not be right in the middle of those very important conversations with current and future customers. What are you waiting for?

Alison Groves is the User Evangelist for Raven Internet Marketing Tools. She helps make the things that make dreams take flight. She likes sports, yelling, and yelling at sports.

More about Alison Groves | @RavenAlison

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