Tools Archives

5 ways to Storify your social media marketing

I can’t believe it’s taken me this long to get Storify into Raven’s Tools We Love series. Maybe I just didn’t want to give up the awesome secret of this tool. Storify is an easy and fun (yes, really! I promise!) way to pull together … Read More

10 tools for exceptional SEO customer service

“If you are in advertising, you know that the only thing that really matters is the work. …It’s no surprise that most agency people figure that if they do great work, everything else will take care of itself, including the relationships they build with clients. … Read More

Three must-have ‘marketer’s little helpers’

I’m a believer in every Mommy (including this one) having her “little helpers” (aka an evening glass of wine or 4). But the little helpers of the marketing variety are almost even better. They give me my time back – and give me an advantage … Read More

Introducing Raven’s free Google Analytics Configuration Tool

I love data. I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how … Read More

Raven Tools’ top 10 blog posts of 2011

At the end of the year, most of us spend at least a few minutes reflecting on the highs and lows of the past 12 months. But here at Raven Tools, we’re best at reflection when it takes the form of metrics and reports. So … Read More

Six questions with the guy behind uberVU

Now that you’ve had a chance to look around our brand-new Social Stream and revamped Social Monitor tools (You have, right? If not, go now. We’ll wait.) we wanted to tell you a little bit more about the technology behind them. Both are powered by … Read More

Ultimate list of social media advertising tools

This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re … Read More

Ultimate list of PPC advertising tools

The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less … Read More

Tools we love: Square

I’ve been following Square since it was first announced in late 2009. Square had a simple goal: make it easy and affordable to accept credit cards with a mobile device. This intrigued me, and I was one of the first people to sign up. To … Read More

Ultimate List of Blogging Tools for Pros

You don’t have to look far to find a list of the best tools for beginning bloggers. A benefit for them, no doubt. But those of us who have been around for a number of years often know about most of the conventional tools. So … Read More