Tools Archives

5 ways to Storify your social media marketing

I can’t believe it’s taken me this long to get Storify into Raven’s Tools We Love series. Maybe I just didn’t want to give up the awesome secret of this tool. Storify is an easy and fun (yes, really! I promise!) way to pull together … Read More

10 tools for exceptional SEO customer service

“If you are in advertising, you know that the only thing that really matters is the work. …It’s no surprise that most agency people figure that if they do great work, everything else will take care of itself, including the relationships they build with clients. … Read More

Three must-have ‘marketer’s little helpers’

I’m a believer in every Mommy (including this one) having her “little helpers” (aka an evening glass of wine or 4). But the little helpers of the marketing variety are almost even better. They give me my time back – and give me an advantage … Read More

Introducing Raven’s free Google Analytics Configuration Tool

I love data. I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how … Read More

Ultimate list of social media advertising tools

This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re … Read More

Ultimate list of PPC advertising tools

The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less … Read More

Tools We Love: Square

I’ve been following Square since it was first announced in late 2009. Square had a simple goal: make it easy and affordable to accept credit cards with a mobile device. This intrigued me, and I was one of the first people to sign up. To … Read More

Ultimate List of Blogging Tools for Pros

You don’t have to look far to find a list of the best tools for beginning bloggers. A benefit for them, no doubt. But those of us who have been around for a number of years often know about most of the conventional tools. So … Read More

Introducing Schema Creator for Google’s new structured data format does its best to explain how schemas work. But do you understand them? I thought I did. The first time I created schemas for my own blog, I got really excited. Knowing me, I probably bounced up and down a little and told everyone … Read More

Hang out with us Friday on Google Plus

  So, how ’bout that Myspace-Justin Timberlake deal? Just kidding, no one cares about that. Google+ is, of course, all anyone in the Internet marketing community is talking, blogging or pontificating about. While some are still trying to get into the damn thing for the first … Read More