Social Media Archives

Did You Know? Campaign variables for social media in Raven

You’ve probably used Raven’s social media tools to post to Facebook and Twitter. But did you know how easy it is to track your campaigns right through Raven? Campaign variables allow you to tag all the links you send out via social media channels to … Read More

The sound of social media: Explore Dallas-Fort Worth interactive playlist

You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked … Read More

Oh, the BS social media experts say

A word to the wise, so-called social media “experts”: We’re on to you. When we announced a contest built around the hashtag #BSsocialmediaexpertssay, we weren’t sure what we’d get. Would anyone get it? Would people think we were jerks? So we were pleasantly surprised to … Read More

Advertising on Twitter: Is it right for your brand?

One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More

5 ways to make your content shareable

Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward rankings to the highest quality content, and the best content gets the tweets, Facebook shares and Google +1’s that the search … Read More

New Features: Raven brings campaign variables and custom alerts to social tools

The work isn’t done at Raven once we launch a new feature. As proud as we are of our new Social Stream and revamped Social Monitor, we’re always working on new ways to make our tools even better. Here are some of the tweaks and … Read More

The nine top social media stories of 2011

With even the Pentagon getting their feet wet with social media this year, the industry saw major growth – and growing pains in 2011. Here are nine of the biggest social media stories of the year. What are your picks? 1. Photos finish first While … Read More

300+ Internet marketing predictions for 2012

If you love lists, top 10s and bullet points (and, come on, as Internet marketers this stuff is our bread and butter), the week between Christmas and New Year’s is a gold mine. We all try to make sense of the year by cataloging its … Read More

How to create a social customer care hub with Raven

Customer care is everything. It’s in every facet of your organization. A developer fixes a problem. Someone on your marketing staff interacts with a client at an event. A publicist notices a complaint and helps assist. All of these touch points require your team to … Read More

10 trends from SMX Social Media Marketing 2011

SMX Social Media Marketing in beautiful Scottsdale, Ariz., just wrapped up yesterday and I have full-fledged conference brain. You know, the kind of mind melt that happens when your head is just too full of great new information and all the conversations you’ve had with … Read More