Social Media Archives

Case study: What can you do with social media listening?

As a PR professional who’s been in communications for more than 15 years, I can say there’s never been a bigger change than the introduction of social media. It’s been both exhilarating and fraught with challenges and steep learning curves. And yet the premise of … Read More

How to manage your day job and your community

Are you a community manager? Before you say no, know this: If you’re the one running any of your business’ social media outlets then you, my friend, are indeed a community manager. Yep. You’re welcome. A community manager is the person monitoring and engaging on … Read More

Why you shouldn’t skimp on a social media plan

I saw a blog post recently that said the need for a social media plan is one of the “seven lies” surrounding social media discussions. The blogger’s point was that social media shouldn’t be put into its own marketing silo, rather, it should be part … Read More

14 weird questions with Social Media Explorer’s Jason Falls

You know how really get to know someone when you travel with them? Well, Raven is on a five-city tour with author and Social Media Explorer CEO Jason Falls as a top sponsor of his Explore tour, and we’re learning a lot about him. For … Read More

Social media and the art of being interested

Are you one of those people who has a hard time remembering names when you meet someone new? I was, too – and then I learned what the problem was: I’m a jerk. It turns out that how well you can remember names has nothing … Read More

8 1/2 types of content that go viral on Pinterest

It’s official: the Internet community has officially gone off the deep end over Pinterest. We tweet our pins. We Facebook our pins. We write articles about how Pinterest is the Next Big Thing and how it Sends So Much Traffic and how it’s basically the … Read More

50+ huge ideas from #SoSlam

Social Slam April 27 in Knoxville, Tenn., was a day of big ideas, big speakers and big fun. If you weren’t there, or even if you were and just couldn’t keep up with it all, here’s a cheat sheet of more than 50 of the … Read More

Break the rules! How to create YOUR social media strategy

Have you noticed a change happening lately in social media? Brands are beginning to take control of their social media destiny. They’re ditching the averages, the best-time-to-tweet rules and best practices and doing what works for them. And it’s about time. Why is it happening … Read More

10 questions with social business expert Amber Naslund

One of the best-known names in social media thought is Amber Naslund. The co-author of the best-selling business book The NOW Revolution, about the impact that social media has on how businesses work today, Amber is also the co-founder and president of SideraWorks, a social … Read More