Social Media Archives

What happens AFTER you go viral?

Papa Roux, a little Cajun place on the east side of Indianapolis, isn’t a restaurant you would have heard of if you’re not from the area. That is, before it went viral. You may have heard the story along with the rest of the world: … Read More

An OPEN approach to social media outreach

As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. … Read More

The B2B’s guide to finding social media influencers with Twitter

By now, most companies know that social media is a great way to create exposure for a brand. But what if your brand markets to other businesses? In the not-so-recent past, a business-to-business (B2B) company’s marketing strategy leaned heavily on methods like cold calling and print … Read More

Ultimate List of marketing Twitter chats

Twitter is a hub for influential people – including authorities on SEO, social media and online marketing. The difficult part is separating the valuable messages from self-promotion. One way to cut through the noise and get to the good stuff is to find and participate in Twitter … Read More

SMX live blog: ‘Getting Ahead With Google+’

Session description: It’s been over a year since Google CEO Larry Page stated Google+ is the “new DNA” for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features … Read More

SMX live blog: ‘Measuring Success: From Reach To ROI’

Session description: Everyone seems “certain” of social media’s value. But how do you prove it offers a return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars? This session looks at social media analytics methods, how to measure “conversions” … Read More

SMX live blog: ‘Customer Acquisition Through Social Media’

Session description: In addition to communicating with your customers and building community, social media can be a powerful tool for generating leads and driving sales both online and offline. Our panel of experts will share case studies and actionable tactics from real-world campaigns that delivered … Read More

SMX live blog: ‘How To Win Friends & Not Be Unfollowed By People (Or Worse)’

Session description: It’s a proven fact: Twitter can be a huge driver of traffic to websites when tweets offer compelling reasons to click, and are virally retweeted to the ever-expanding Twitterverse. But remember: Twitter is opt-in, which means if you get even a little bit … Read More

How ZAGG does social media marketing

Drew Conrad directs all of the social media commerce initiatives for mobile accessories retailer ZAGG, Inc. In 2011, ZAGG.com generated nearly $1 million in revenue directly from social media traffic sources. Before Drew takes the stage at SMX Social Media Marketing Dec. 5-6, we asked him to answer … Read More

13 things to know before a social media crisis

Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. Managing your online risk requires more than just social … Read More