The Latest Social Media news from Raven

  • 7 Social Media Skills Great Candidates Can’t Fake

    7 Social Media Skills Great Candidates Can’t Fake

    Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with …

  • 5 Ways to Segment Social Media Audiences Without Advertising

    5 Ways to Segment Social Media Audiences Without Advertising

    The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s …

  • 3 Tactics To Stretch Your Organic Marketing with LinkedIn

    3 Tactics To Stretch Your Organic Marketing with LinkedIn

    You may have heard that LinkedIn is the next big thing for B2B marketing. Pinterest is where the consumers are and LinkedIn is where the businesses are. OK, maybe. But you shouldn’t underestimate LinkedIn’s value for all marketers, especially when it comes to organic marketing. …

More from Raven

4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts … Read More

5 Steps To Stop Wasting Time on Social Media

Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my … Read More

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of … Read More

How One Agency Found Social Media Zen with Raven

Social media simplicity — we all want it (or at least all social media marketers do). And one agency has been able to achieve it with the help of Raven software. Here’s how the team at Parthenon Publishing uses Raven to manage, analyze and report … Read More

A Tweet is Worth WHAT? A Guide To Measuring Social Media

Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more … Read More

What Facebook Doesn’t Tell You About Pages to Watch

UPDATE: Our long Facebook nightmare is over! Facebook now alerts page admins that “someone” has added their page as a Page to Watch, but it looks like Page names are no longer part of the information given out. Go forth and spy with abandon! This … Read More

How I Measure Social Media

When I started a new job nearly a year ago, one of my first tasks was to inject some life into the nearly non-existant social media program. Once I realized the huge potential for growth in social media, I was excited to get started. I … Read More

8 Tips for Better Results with Facebook Graph Search

Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the … Read More

Monitoring Social Media Sentiment for Marketing

Monitoring sentiment – or the public’s general attitude toward a specific profession, person, or topic – can be helpful for branding, content production and marketing. Through social monitoring in Raven Tools, we are able to monitor social networks for important keywords as well as explore … Read More

Social Media ROI: It’s Not One Size Fits All

I wasn’t always a social media marketer. In my past life, I was a reporter and editor for magazines and newspapers. Yes, like so many now-marketers, I was a journalist. And if you know anything about journalists, you know that we really, really don’t like … Read More