SEO Archives

When To Optimize Alt and Title Text for Images

Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text … Read More

I Moved My Site to SSL and the Sky Didn’t Fall

Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar … Read More

SSL ALL THE THINGS with WordPress and AWS CloudFront

Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you … Read More

To Ping or Not To Ping

In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday … Read More

The Disconnect Between Outreach Messages and Actual Bloggers

For years I have been receiving numerous outreach messages I simply couldn’t reply to or act upon for a manifold reasons. There seems to be a real disconnect between the outreach messages marketers or PR people send and the reality of actual bloggers who are … Read More

Help Your Clients Understand the Real Value of HTTPS

Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought … Read More

Down Google’s Disavow Rabbit Hole

The SEO industry clearly has more than 9 lives. For every linkbait piece proclaiming the death of SEO, there’s a retort published on a marketing blog. Society can’t quite decide if SEO still has a pulse or not. As long as search exists, I don’t … Read More

Link Building Tips To Amplify Your SEO

Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use … Read More

The Risky Business of Using WordPress Plugins

One of the greatest things about WordPress is the ability to find a plugin for just about anything. In fact, their developer community is second to none when it comes to CMS add-ons. Since plugins are a big draw to the WordPress platform, it’s common … Read More

How One-Page Websites Hurt You in Search & on Social Media

There’s a current Web design trend that’s disadvantageous to your overall success on the Web. It’s called one-page websites – sites that only have one page and instead of linking to internal pages, just scroll when you click on the navigation. Single-page websites are neither findable … Read More