The Latest SEO news from Raven

  • The 5-Step Link Building Strategy

    The 5-Step Link Building Strategy

    Update: Links are still very much a part of the Web. As such, many of our customers need to stay current on how to go about performing the time-consuming task of link building. We’ve updated this frequently visited post so that new visitors can gain …

  • How To Explain the Internet to Clients

    How To Explain the Internet to Clients

    Many online marketing professionals are walking encyclopedias; they can quote chapter and verse about Google’s latest updates, the state of mobile adoption and the value of responsive design for conversions. Yet, when it comes to explaining SEO benchmarks or how the Internet works, they are …

  • Data Driven Agency Geeks Out With Raven

    Data Driven Agency Geeks Out With Raven

    When Guillermo Ortiz first founded Geek Powered Studios, there were myriad of Internet marketing software apps available to use. Ultimately, he chose Raven Tools for its scalable pricing and time-saving dashboard features. Four years later, Geek Powered Studios is now poised to scale with the tool. …

More from Raven

3 Technical SEO Wins for Brand New Clients

In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on … Read More

How To Convince Clients There’s Value in SEO

With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor … Read More

When To Optimize Alt and Title Text for Images

Customers using Raven software have asked, “What’s the difference between alt tags and title text on image files?” My response: Good question. So I went in search of an answer. For those using WordPress, the image upload module offers fields for Title, Caption, Alt Text … Read More

I Moved My Site to SSL and the Sky Didn’t Fall

Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar … Read More

SSL ALL THE THINGS with WordPress and AWS CloudFront

Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you … Read More

To Ping or Not To Ping

In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday … Read More

Help Your Clients Understand the Real Value of HTTPS

Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought … Read More

Link Building Tips To Amplify Your SEO

Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use … Read More

The Risky Business of Using WordPress Plugins

One of the greatest things about WordPress is the ability to find a plugin for just about anything. In fact, their developer community is second to none when it comes to CMS add-ons. Since plugins are a big draw to the WordPress platform, it’s common … Read More

When Is It Okay To Link to Other Websites?

People who surf the Web all day love short cuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be … Read More