The Latest SEO news from Raven

  • Link Building Tips To Amplify Your SEO

    Link Building Tips To Amplify Your SEO

    Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use …

  • The Risky Business of Using WordPress Plugins

    The Risky Business of Using WordPress Plugins

    One of the greatest things about WordPress is the ability to find a plugin for just about anything. In fact, their developer community is second to none when it comes to CMS add-ons. Since plugins are a big draw to the WordPress platform, it’s common …

  • When Is It Okay To Link to Other Websites?

    When Is It Okay To Link to Other Websites?

    People who surf the Web all day love short cuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be …

More from Raven

Are You Finding Your Online Marketing Tools Lacking?

You may have heard the phrase, “The tools you use are only as good as the person using them.” But what if the opposite is true? That was the dilemma that SEO 24/7 Ltd. faced when they discovered the online marketing tools they had been using … Read More

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out … Read More

Website Auditor Tools: Compare the 10 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data … Read More

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website … Read More

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two … Read More

How To Prioritize Issues After an SEO Website Audit

It’s doesn’t matter whether you have 100, 1,000 or 11,000 issues after you audit your website for technical SEO issues. Fixing all the problems on the list can seem as impossible a task as putting a broken egg back together. That’s why people often ask … Read More

How To Write Meta Descriptions for Maximum Clicks

They’re easy to ignore and time consuming to write. But well-written meta descriptions — a.k.a. snippets — can strongly influence the amount of traffic that your website receives from a specific search result. It’s important to know what details they should contain, in what format, … Read More

The 5-Step Link Building Strategy

What does building solid relationships have to do with marketing? Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility. Raven’s link management tools can help keep your organized doing that. Through … Read More

How To Animal-Proof Your Website

This article is adapted from the Animal-Proof Your Website webinar. I remember when Google algorithm updates were named Bourbon, Vince and Florida. However, since 2011 we’ve been on an animal roll. While I would have picked more ferocious animals – like mosquito, hippo and Brazilian … Read More

No Keyword Data? It’s Not the End of the World

OK, so the keyword apocalypse is upon us. Pretty soon, you won’t be able to see what keywords are driving your organic search traffic. But this doesn’t have to mean you’re flying blind. I’ve been managing the SEO efforts for larger sites for more than … Read More