The Latest SEO news from Raven

  • I Moved My Site to SSL and the Sky Didn’t Fall

    I Moved My Site to SSL and the Sky Didn’t Fall

    Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar …

  • SSL ALL THE THINGS with WordPress and AWS CloudFront

    SSL ALL THE THINGS with WordPress and AWS CloudFront

    Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you …

  • To Ping or Not To Ping

    To Ping or Not To Ping

    In the past two days, I received an email with the message, “I’ll ping the copy over to you this week,” and a colleague said, “Ping me when you’re ready to go to lunch.” I don’t know exactly when “ping me” became part of our everyday …

More from Raven

Help Your Clients Understand the Real Value of HTTPS

Just yesterday morning, hackers compromised the computer systems of a major contractor responsible for providing background checks for the U.S. government. (Source: CNN) And, in light of this week’s other enormous security breach by a Russian gang, first reported in The New York Times, we thought … Read More

Link Building Tips To Amplify Your SEO

Raven’s link building tool has been a staple for SEOs and online marketers for years. I want to make the distinction between on-page SEO and off-page SEO because I think there’s a lot of confusion about what constitutes search engine optimization and would like to broaden the use … Read More

The Risky Business of Using WordPress Plugins

One of the greatest things about WordPress is the ability to find a plugin for just about anything. In fact, their developer community is second to none when it comes to CMS add-ons. Since plugins are a big draw to the WordPress platform, it’s common … Read More

When Is It Okay To Link to Other Websites?

People who surf the Web all day love short cuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be … Read More

Are You Finding Your Online Marketing Tools Lacking?

You may have heard the phrase, “The tools you use are only as good as the person using them.” But what if the opposite is true? That was the dilemma that SEO 24/7 Ltd. faced when they discovered the online marketing tools they had been using … Read More

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out … Read More

Website Auditor Tools: Compare the 10 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data … Read More

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website … Read More

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two … Read More

How To Prioritize Issues After an SEO Website Audit

It’s doesn’t matter whether you have 100, 1,000 or 11,000 issues after you audit your website for technical SEO issues. Fixing all the problems on the list can seem as impossible a task as putting a broken egg back together. That’s why people often ask … Read More