How To Archives

Did you know? How to connect Google Analytics and Google AdWords to Raven

Scenario: Let’s say you landed a new client – or rather they landed you, since I assume you’re awesome. The new client is a car dealership, and they want to ship more cars. You’re going to present a strategy for breaking into social media marketing … Read More

Did you know? How to understand Twitter metrics

Twitter is a valuable communications and customer service channel for lots of businesses. But how do you measure your performance there and report your efforts to bosses and clients? Raven builds in metrics and reporting features into our Twitter integration to make all of this easy. … Read More

Did you know? How to authorize Google Webmaster Tools in Raven

In March, we released an update to our integration with Google Webmaster Tools that dramatically overhauled the tool’s user interface and, more importantly, added Top Searches data – including average rank. With average rank, you can get real information on where people are finding your … Read More

Did you know? Create Twitter lists in Raven

Ah, those wonderful Twitter lists you use to keep track of different groups of folks on Twitter. Did you know that they can be accessed in Raven? Create a new list, or add folks to an existing one – all while working in Raven. Here’s … Read More

Did you know? How to edit a link record

Link building takes flexibility. At some point in your link building process, I am sure you have had the need to change a link’s destination URL, anchor text or perhaps something else. If you keep all your links in Raven’s Link Manager, editing a link … Read More

Did you know? How to set up exclusions in Site Auditor

In the two months since Site Auditor launched, we’ve crawled more than 4 million pages. We continue to receive great feedback from our users on how to improve it, and have been updating it — adding new features and fixing bugs — almost daily. Most … Read More

Did you know? How to add screenshots to Raven reports

Ever wanted to add a screenshot (or other image) to a Raven report? Maybe there’s a new, niche Google Analytics reporting view that would really be nice to include for a client. Maybe you want to include a user-submitted photo from a social media campaign. … Read More

Facebook Metrics: People Talking About This

Over the past month, we’ve offered a full breakdown of Facebook metrics in Raven, covering the Summary, Likes and Reach. This week, for the grand finale of our Facebook Metrics miniseries, we’re tackling arguably the trickiest metric offered by Facebook: Talking About This. Talking About … Read More

Did You Know? Raven’s Facebook Metrics: Reach

During the last couple of weeks the focus of our “Did you Know” column has been Facebook metrics within Raven. The purpose of this series is to give you a better understanding of all the data that we provide so you can fine tune your … Read More

Did you know? Raven’s Facebook metrics: Likes

Last week, we offered an introduction to the Facebook metrics available in Raven in Part 1 of this series. We covered metrics you see in the summary tab including metrics at the top, the summary graph and pages. Now we’re going to focus in on the … Read More