Raven Archives

Marketing Reports: How to Look Good No Matter What

For many marketers, the thought of reporting conjures up nightmares of Excel spreadsheets and a vortex of time-suck. You need to not only show the value of your work, but also present your results in terms your managers and clients will understand. Even worse, when … Read More

Did You Know? How to Schedule Reports in Raven

Raven’s recent redesign reorganized the navigation of our tools. But the functionality of Raven hasn’t changed — what you could do before you can do now, only a little faster. For example, Raven’s popular Report Wizard remained basically the same, though we took the opportunity … Read More

Juice Up Your Ranking Results

Your website is ranking No. 1 for a keyword. Is anyone searching it? How often did people see it in that position and not click? Is it meeting business goals? For ranking results that really matter, you need a way to answer those questions and … Read More

Raven Wrap-Up: Sept. 2013

It’s the end of September – a month that saw Raven launch a few asked-for features, start a pretty awesome new webinar series, submit to a Reddit Ask Me Anything (yikes!) and some more good stuff. Let’s recap! What’s new in Raven The newest development … Read More

Better, Faster, Stronger Competitive Analysis with Raven

Competitive analysis is a valuable piece of any marketing campaign. Researching what your competitors are doing well (and what they’re not) can help you: Gain context about your “place in the pack” and set client expectations Understand your larger industry and marketplace Become inspired and … Read More

Why To Be Best Friends with Website Audits

Before you start an online marketing campaign, you need to audit your website. Why? You’ll discover the starting line. You’ll make better decisions about where to put the finish line. See how Raven can help with website audits in this guided video tour. You’ll learn: … Read More

Did You Know? Add a Custom Favicon to Raven

Sometimes little things can make a big difference. Take the favicon, the little icon that appears in browser windows like so. Creating one can give a site that extra bit of polish – particularly if it’s a site clients are going to be accessing and viewing. Did … Read More

Confused About Online Marketing? 5 Training Sessions That Will Help

Last month, Raven launched a sleeker, stronger marketing toolset. But marketing isn’t about tools – it’s about how the tools get results for your managers and clients. So to help you get the most from your upgraded toolset, Raven is now upgrading its training, too. … Read More

Did You Know? Add Hashtags to Facebook Posts in Raven

Hashtags – a word or phrase that contains the pound symbol # before it – first made their first appearance in 1988 in an Internet Relay Chat (IRC) channel. But ever since the humble hashtag came of age on Twitter as a way to organize topics and search … Read More

Did You Know? Site Auditor’s Crawling Checklist

There are two levels to understanding the Internet. At first it’s the nebulous cloud thing in which information appears. Poof! Then, it’s a network of computers where data is shared. Once you start to understand the wizard behind the curtain, it’s easier and easier to … Read More