Social Media Archives

When to wuss out at work

Tiny white scars mar the skin on my hands. The crescents are remnants of a “who-blinks-first” game my little sister and I played when we got bored in church. She dug her 5-year-old nails into my 6-year-old flesh until I jerked my arm away. Of … Read More

How to leverage social search with great content

Now that social signals are taken into account by search engines and Google is cracking down on content farms, it’s more important than ever to pay attention to quality content and social media as part of your SEO efforts and your entire marketing plan. Research … Read More

Infographic: Social Media Analytics

Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics. Because the original infographic was written in Spanish, we invited Ara to translate it to English and post it on the Raven blog. Thanks again for putting together such a great resource, … Read More

How to plan a successful social media contest

Running successful social marketing campaigns online takes POP: Planning, Organization and, perhaps the most important component, Practice. I have worked with many organizations that spend so much time in strategy meetings and brainstorming sessions trying to complete the first two components that they never even … Read More

Being first on Twitter really does count

Thursday news day on the Raven blog, and as they say, bird’s the word. Take your favorite cheesy pasta concoction, Kraft Mac & Cheese, and their latest work with advertising power house Crispin Porter + Bogusky. In less than 24 hours, the ad team turned … Read More

Q&A with Will Scott: Social media lead tracking and the real deal with Yelp

Will Scott, president of Search Influence, has cutting edge, and sometimes controversial, advice and opinion on marketing on social platforms. Can you share your general processes for tracking leads from social media? What are you looking for, and what tools are you using to track … Read More

How to sell social media registration services to your clients

Raven integrates KnowEm’s social network registration service. If you’re not familiar with it, KnowEm works like this: Pick out a username. KnowEm displays hundreds of social media sites with that username available. You pay flat fee, and KnowEm automatically registers the username and enters profile … Read More

Social Media Week: Q&A with Dave Wieneke

We’re in the midst of Social Media Week. It’s an occasion to focus on our understanding of social media marketing as it continues to evolve. The San Diego Online Marketing Summit is underway and speaker Dave Wieneke, director of digital marketing for the largest United … Read More

Prioritize your website, not your social media accounts

The popularity of Facebook, Twitter and other social media websites has marked the beginning of the march away from the conventional business website. Where does the primary user engagement and conversion need to be, a third-party social media website or the company website? Many businesses, … Read More