Social Media Archives

How Sony connects social media monitoring to ROI (and you can, too)

Love. Help! Delicious. Decent. Style. The words that customers use in social spaces give you significant insight about how they think—and feel—about your product or services. If you mine social media conversations for word trends, you’ll probably be surprised by the results. But surprise or … Read More

Why Raven employees have Raven in their Twitter handles

It’s a question we get a lot. If Raven has a main company Twitter account—@RavenTools—then why do Raven employees use Raven Twitter handles, too? Like this… @RavenArienne (that’s me) @RavenJon (Jon Henshaw) @RavenCourtney (Courtney Seiter) …and so on. (There are more. Go follow them if … Read More

60 seconds in social media

Why is real time so important in social media? Simply put: Because social media moves really, really fast. As Raven got ready to launch our new real-time Social Stream features, we were happy to uncover an infographic from Vancouver-based social media agency Popcorn that helps … Read More

Are you a social media tool?

At Raven, we’re all about tools – it’s even in our name. But even though we create awesome Internet marketing tools, we’d never want to be called a tool. So in the interest of public service, we asked our fans, friends, followers and the Internet … Read More

50 Ways to Max out your Social Media Monitoring

Social media monitoring is more than simply replying when your brand is mentioned on Twitter. It’s even more than responding to every mention, review and comment —positive or negative. The best social media monitoring strategies propel you beyond simply reacting to what others are saying … Read More

New Features: Raven launches real-time Social Monitor and Social Stream

I dream big. Raven’s first set of social tools—Facebook, Twitter and YouTube monitors, a Persona Manager, Social Mention integration—were functional. But functional is never good enough for Raven. It’s just a starting point. It doesn’t mean it’s a tool you would use every day. All … Read More

26 more SEO and social tips from SearchLove

Distilled’s SearchLove conference Day One was pretty good, with 25 great SEO and social tips I shared with you yesterday. Day Two brought even more tips and tricks from some of the best practitioners in the world. Here’s the wrap-up. Personalization, profiles and privacy Ciaran … Read More

25 SEO and social tips from SearchLove

Couldn’t make it to London for SearchLove, Distilled’s SEO conference? I have you covered with this breakdown of highlights from all of today’s sessions. SearchLove presenters had extremely great content, with plenty of actionable data for the SEO community. Everything’s easier with fans Rand Fishkin, … Read More

10 social media trends that agencies should know

Agencies, gear up for a new type of service you can sell: social media management. That was a major theme of last week’s Bolo 2011—which stands for Be On the Look Out—an annual conference by Agencyside that helps agencies learn how to cope with an … Read More

Ultimate list of social media advertising tools

This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re … Read More