Social Media Archives

28 definitions of social media ROI

Recently on our Facebook page we asked a simple question. The topic? Only a few little words, but so capable of striking fear into the hearts of social media marketers everywhere. As for the answers, we got everything from “blahblahblah” to “fun and profitable” (we’re … Read More

Social media monitoring for strategic business decisions

There’s nothing like 30 Rock satire. When I started talking at Social Media Explorer’s inaugural Explore event for social media marketers in Dallas last week, I wasn’t sure if the concept of using social media exclusively to listen for business strategies was too simple, too … Read More

New Social Features: Facebook Insights, Quick Views, editing posts and lots more

Today we’re announcing a new batch of updates designed to help you get more done, more easily in the social space. The updates include lots of stuff you’ve been requesting (ability to edit scheduled tweets, for example) as well as some other features we dreamed … Read More

Did You Know? Campaign variables for social media in Raven

You’ve probably used Raven’s social media tools to post to Facebook and Twitter. But did you know how easy it is to track your campaigns right through Raven? Campaign variables allow you to tag all the links you send out via social media channels to … Read More

The sound of social media: Explore Dallas-Fort Worth interactive playlist

You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked … Read More

Oh, the BS social media experts say

A word to the wise, so-called social media “experts”: We’re on to you. When we announced a contest built around the hashtag #BSsocialmediaexpertssay, we weren’t sure what we’d get. Would anyone get it? Would people think we were jerks? So we were pleasantly surprised to … Read More

Advertising on Twitter: Is it right for your brand?

One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More

5 ways to make your content shareable

Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward rankings to the highest quality content, and the best content gets the tweets, Facebook shares and Google +1′s that the search … Read More

New Features: Raven brings campaign variables and custom alerts to social tools

The work isn’t done at Raven once we launch a new feature. As proud as we are of our new Social Stream and revamped Social Monitor, we’re always working on new ways to make our tools even better. Here are some of the tweaks and … Read More

The nine top social media stories of 2011

With even the Pentagon getting their feet wet with social media this year, the industry saw major growth – and growing pains in 2011. Here are nine of the biggest social media stories of the year. What are your picks? 1. Photos finish first While … Read More