Social Media Archives

How One Agency Found Social Media Zen with Raven

Social media simplicity — we all want it (or at least all social media marketers do). And one agency has been able to achieve it with the help of Raven software. Here’s how the team at Parthenon Publishing uses Raven to manage, analyze and report … Read More

A Tweet is Worth WHAT? A Guide To Measuring Social Media

Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more … Read More

What Facebook Doesn’t Tell You About Pages to Watch

UPDATE: Our long Facebook nightmare is over! Facebook now alerts page admins that “someone” has added their page as a Page to Watch, but it looks like Page names are no longer part of the information given out. Go forth and spy with abandon! This … Read More

How I Measure Social Media

When I started a new job nearly a year ago, one of my first tasks was to inject some life into the nearly non-existant social media program. Once I realized the huge potential for growth in social media, I was excited to get started. I … Read More

8 Tips for Better Results with Facebook Graph Search

Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the … Read More

Monitoring Social Media Sentiment for Marketing

Monitoring sentiment – or the public’s general attitude toward a specific profession, person, or topic – can be helpful for branding, content production and marketing. Through social monitoring in Raven Tools, we are able to monitor social networks for important keywords as well as explore … Read More

Social Media ROI: It’s Not One Size Fits All

I wasn’t always a social media marketer. In my past life, I was a reporter and editor for magazines and newspapers. Yes, like so many now-marketers, I was a journalist. And if you know anything about journalists, you know that we really, really don’t like … Read More

Is your business ready for Facebook Graph Search?

Facebook has always been good at connecting people, but the social network’s new Graph Search feature takes this underlying principle to a whole new level. Graph Search, which is rolling out slowly now public for all Facebook users, introduces a powerful search element to Facebook … Read More

Social media success tips for small businesses

We’ve all heard the success stories of huge brands in social media. Oreo’s real-time marketing savvy. Coke’s extensive content investment. Skittles’ gleefully weird social media voice. But social media marketing isn’t just for big brands – far from it. While you’ll certainly find companies like … Read More

The Foolproof Guide to Measuring Social Media

Let’s talk about every social media marketer’s least favorite subject: Social media ROI. It’s not that we can’t show off some hard numbers when someone asks us that dreaded question. On the contrary, we’re pretty much drowning in data, resources and how-tos. The best social … Read More