The Latest Social Media news from Raven

  • Using Google Plus Post Ads To Promote Content

    Using Google Plus Post Ads To Promote Content

    Did you know Google+ now allows users to promote their content through Google+ Post ads? If not, you’re missing out on a huge opportunity to build brand awareness through Google+. Earlier in 2014, Google+ rolled out Google+ Post ads. Basically, Google+ Post ads run through …

  • Beyond Cookie Cutter Social Media Metrics

    Beyond Cookie Cutter Social Media Metrics

    It’s an old saw in business: you can’t manage what you don’t measure, but it bears repeating, especially when it comes to social media analytics. It’s just too easy to get caught up in the social aspect of online networking and forget the marketing and …

  • 9 Don’ts When Changing Your Social Media Username

    9 Don’ts When Changing Your Social Media Username

    Changing your social media username is a big deal, especially if it’s part of a rebrand. Give the process proper respect and don’t make these rookie mistakes. Otherwise, you could be on Mashable for the wrong reasons (like when Netflix’s Qwikster brand was represented by a …

More from Raven

How To Create Your Own URL Shortener With YOURLS

Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign … Read More

9 Tips for Online Reputation Management during Back To School Season

Growing up in Michigan, the Alice Cooper anthem School’s Out for Summer actually meant something to me — a full three solid months of vacation. School age kids did not think of laboring until after Labor Day. Not so in Nashville, Tenn., the home of Raven HQ. A coworker … Read More

Why the “Zen Master of Marketing” Chose Raven Tools

Shama Hyder, CEO of The Marketing Zen Group, wrote the book on social media marketing, literally. She is the bestselling author of The Zen of Social Media Marketing and an international keynote speaker who has shared the speaking stage with the world’s top leaders, including … Read More

Never Post to the Wrong Social Media Account Again

If you handle social media marketing for multiple clients, not posting to the wrong account is a foundational skill, right up there with spelling. So, when you get it wrong, you could be in for a long day. Unfortunately it’s easier than ever to forget you’re in the wrong … Read More

7 Social Media Skills Great Candidates Can’t Fake

Who reading this remembers CompuServe, AOL and the Bulletin Board Systems (BBSs)? These 70s-, 80s- and 90s-era online meeting places allowed users to communicate through a central messaging system and post messages to other users. In many ways, American Online was the Internet before the Internet, with … Read More

5 Ways to Segment Social Media Audiences Without Advertising

The most powerful way to segment social media audiences into really granular slices is by advertising. The catch? It costs money. If you add a credit card to a social network, seemingly limitless filtering options become available. Sometimes the investment is worth it. Other times it’s … Read More

3 Tactics To Stretch Your Organic Marketing with LinkedIn

You may have heard that LinkedIn is the next big thing for B2B marketing. Pinterest is where the consumers are and LinkedIn is where the businesses are. OK, maybe. But you shouldn’t underestimate LinkedIn’s value for all marketers, especially when it comes to organic marketing. … Read More

4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts … Read More

5 Steps To Stop Wasting Time on Social Media

Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my … Read More

5 Ways To Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of … Read More