The Latest Social Media news from Raven

  • 3 Tactics To Stretch Your Organic Marketing with LinkedIn

    3 Tactics To Stretch Your Organic Marketing with LinkedIn

    You may have heard that LinkedIn is the next big thing for B2B marketing. Pinterest is where the consumers are and LinkedIn is where the businesses are. OK, maybe. But you shouldn’t underestimate LinkedIn’s value for all marketers, especially when it comes to organic marketing. …

  • 4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

    4 Ways Nissan’s Social Team Avoids Mashable’s Wrath

    Sometimes you do NOT want to be on the front page of Mashable—for the wrong reasons anyway. That’s the mantra of Anne McGraw‘s team at Nissan. Anne is the senior manager of customer experience at Nissan, and part of her job is leading the team that interacts …

  • 5 Steps To Stop Wasting Time on Social Media

    5 Steps To Stop Wasting Time on Social Media

    Editor’s Note: Courtney Seiter has a new gig — she wrote this article in her last days as Raven’s community manager. Also, Raven is hiring! Let’s face it: Social media can be a giant time suck. Here are some strategies I’ve developed to manage my …

More from Raven

5 Ways to Be a Social Media Supersleuth

Social media monitoring gets a bad rep. On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking. I prefer to think of … Read More

A Tweet is Worth WHAT? A Guide To Measuring Social Media

Most people with jobs have some kind of way to measure whether or not they’re good at said job. Are you nice to customers? Do you get your work done on time? Are you making the company money? All of these metrics and many more … Read More

What Facebook Doesn’t Tell You About Pages to Watch

UPDATE: Our long Facebook nightmare is over! Facebook now alerts page admins that “someone” has added their page as a Page to Watch, but it looks like Page names are no longer part of the information given out. Go forth and spy with abandon! This … Read More

How I Measure Social Media

When I started a new job nearly a year ago, one of my first tasks was to inject some life into the nearly non-existant social media program. Once I realized the huge potential for growth in social media, I was excited to get started. I … Read More

8 Tips for Better Results with Facebook Graph Search

Hooray, Facebook Graph Search is here! Last week, the new Facebook search tool started rolling out broadly to everyone who uses Facebook in U.S. English. We’ve already talked about how to prepare your business for its arrival, so now it’s time to dive into the … Read More

Monitoring Social Media Sentiment for Marketing

Monitoring sentiment – or the public’s general attitude toward a specific profession, person, or topic – can be helpful for branding, content production and marketing. Through social monitoring in Raven Tools, we are able to monitor social networks for important keywords as well as explore … Read More

Social Media ROI: It’s Not One Size Fits All

I wasn’t always a social media marketer. In my past life, I was a reporter and editor for magazines and newspapers. Yes, like so many now-marketers, I was a journalist. And if you know anything about journalists, you know that we really, really don’t like … Read More

Is your business ready for Facebook Graph Search?

Facebook has always been good at connecting people, but the social network’s new Graph Search feature takes this underlying principle to a whole new level. Graph Search, which is rolling out slowly now public for all Facebook users, introduces a powerful search element to Facebook … Read More

Social media success tips for small businesses

We’ve all heard the success stories of huge brands in social media. Oreo’s real-time marketing savvy. Coke’s extensive content investment. Skittles’ gleefully weird social media voice. But social media marketing isn’t just for big brands – far from it. While you’ll certainly find companies like … Read More

The Foolproof Guide to Measuring Social Media

Let’s talk about every social media marketer’s least favorite subject: Social media ROI. It’s not that we can’t show off some hard numbers when someone asks us that dreaded question. On the contrary, we’re pretty much drowning in data, resources and how-tos. The best social … Read More