SEO Archives

How your reports make your link building suck

Within business, language affects behavior, and reports are the language with which you communicate success to your clients. As such, the metrics you decide to report to your client affects how you’re executing your link building. I want to explore the good and bad methods … Read More

To Like or not to Like Google +1? That is the clichéd SEO question.

Google released +1 (pronounced “plus one”) yesterday, and search engine optimizers are already wetting their pants in excitement. +1 gives people with Google Accounts the ability to vote up (also known as Facebook Like) a page. Except in this case you do it in the … Read More

The future of rank checking with Raven

Before the Raven Internet Marketing Tools platform even existed, our agency had an automated rank checking tool called SERP Tracker. It’s been an interesting ride ever since. When we first started automated rank checking, Google provided an API for it. The expectation was that they … Read More

SES NYC 2011: ‘SEO is Dead. Long live SEO!’

SEO is Dead. Long live SEO! Session description: SEO is dead… No it’s not… Yes it is! It’s been an ongoing debate for quite some time now. So what’s the truth? Does SEO still give you the necessary oomph to rocket you up the search … Read More

SES NYC 2011: ‘Enterprise Level SEO’

Enterprise Level SEO Session description: Topics include SEO tactics specific to large sites, the challenges of educating key stakeholders in the organization including budgeting issues, and implementation hurdles common to large organizations including CMS issues and IT team challenges. This session will also include a … Read More

SES NYC 2011: ‘Panda: The Aftermath’

Panda: The Aftermath A Search Engine Watch Round Table Special Session description: Not since Google update Florida has there been such a huge furor around a Google algorithm change. Nobody is crying over the loss of some crappy content in Google’s index. But many are … Read More

SES NYC 2011: ‘Key Points in Launching a Global Website’

Key Points in Launching a Global Website Session description: As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity … Read More

SES NYC 2011: ‘Social Media & Conversion: The Yellow Brick Road’

Social Media & Conversion: The Yellow Brick Road Session description: Jeffrey Eisenberg challenges some conventional wisdom about what trends will affect your business and explores the marketer’s role and what’s worth measuring in social media. Solo Presentation by: Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates. … Read More

SES NYC live blog: ‘Search: Where to Next?’

Search: Where to Next? Session description: A peek into the next generation of digital marketing and predict what search might look like in the following five to 10 years. What should be on your search radar for 2010 and beyond? Moderator: Anne F. Kennedy, SES … Read More

SES NYC 2011: ‘Analytics RX: Diagnosis and Recovery’

Analytics RX: Diagnosis and Recovery Session description: You just inherited a website—or have a new client. Where do you start? An initial analytics evaluation is very different from monitoring a campaign, so how do you even begin to evaluate a brand new site and uncover … Read More