SEO Archives

An SEO’s guide to

At Raven, it’s no secret we’re pretty into structured data. We came out with Schema Creator, a simplified way to implement the format, soon after was created. And our WordPress Plugin for Schema makes it easy to add microdata to pages and posts … Read More

SEOs, don’t ignore structured data

A lot of SEOs are still leaving structured data out of their onsite optimization. If you’re one of them, you may be missing out on better rankings, and subsequently forfeiting targeted traffic to your competitors. If you’re not familiar with structured data, I recommend that … Read More

The brain as the original SEO instrument

I’ve always thought of the Eric Clapton/George Harrison guitar duel tale as an important parable that transcends both love and music. As the story goes, Clapton had fallen in love with Harrison’s wife (who ultimately became the muse for the song “Layla”). Harrison challenged Clapton … Read More

A case study in sham SEO

How do you know when you’re not getting your money’s worth? A couple of months ago, I was speaking with a prospect about his current web marketing, and it became clear that what he was getting from his current agency had little to no value. … Read More

Batman’s basic SEO: How the Dark Knight manages local business online

If there was one thing we wanted to be growing up, it was probably Batman. Either that or “married to the pink Power Ranger,” but frankly that’s kind of personal – and as far as we’re concerned not off the table yet. Instead, we became … Read More

Technical SEO: The ABCs of 404 errors

It was 1:15 in the morning as I pulled my Subaru Legacy packed with our luggage, a frightened cat, a bored Boston Terrier/Pug, and a pregnant wife off the freeway into Albuquerque. After 15 hours on the road to Nashville from California to fill the position … Read More

Community: The best local SEO strategy you’re not using

With the big announcement about Google Plus combining with Google Places to create Local+, a new spotlight is on local SEO – a niche that can have a big impact on small businesses. Local tactics focus on bringing your client or business in front of … Read More

SEO education: How to answer clients’ frequently asked questions

In the agency world, all of our clients are smart businesspeople, right? So when it comes to SEO, why do some of them act so dumb? OK, that was harsh. But can you blame me? Bridging the gap of SEO strategy and explaining that strategy … Read More

#Ravenchat wrap-up: May 2012 with Ross Hudgens

For our May #Ravenchat on Twitter, in which we’re joined by some of smart friends of Internet marketing, we got to hang out with link builder extraordinaire Ross Hudgens. Ross is SEO Manager at Full Beaker Inc. and a well-known blogger and speaker on link … Read More

It’s not you, it’s me: A letter to SEO clients everywhere

Dear SEO clients: It’s not you, I swear. It’s me. I have an agency hangover. I just spent the last four years in agencies, working with everyone from small, local clients to large e-commerce sites. Just like in any other profession, experiences ranged from spectacular … Read More