SEO Archives

SEO Slogans: What’s Yours?

Is search engine optimization having an identity crisis? Sometimes SEO is dead. Sometimes SEO goes by other names, like content marketing or (shudder) inbound marketing. But at Raven, we’re not giving up on SEO. We’re standing up for those three little letters. We even think … Read More

What’s the best way to verify your site in Google Webmaster Tools?

Google Webmaster Tools (GWT) requires that you verify ownership of every site you add to it. If you don’t verify the site, you won’t see any data related to it. Even worse, if you don’t verify your site, Raven won’t be able to display your … Read More

Rankings Compared: Scraped Rankings vs Average Rankings

There’s been a lot of debate lately about the necessity of ranking data and the validity of where that ranking data comes from. I wanted to write a balanced and honest look at the usefulness of rankings and compare the data that comes from Google … Read More

The 10 Most Common SEO Mistakes

After 13 years in SEO, I’ve seen a lot of websites. After a while, one starts to notice trends – the same basic SEO errors repeated over and over. Most of these are easy to find and fix – the kinds of things that any … Read More

The Problem With Infographics and SEO (and How to Fix It)

When it comes to SEO, infographics suck. They always have. It’s not because they’re overused, or done poorly (though some of that is true). It’s not because Matt Cutts warned about devaluing links. It’s because they are giant-ass images! Infographics are the anti-SEO. Luckily, they … Read More

The 12 Best Google Reader Alternatives

On the surface, this looks like one more post and infographic about Google Reader alternatives, but there’s something else going on here. This is no ordinary infographic. In fact, it wasn’t even made to promote alternatives to Google Reader (although it still does a pretty … Read More

How to Identify Quality Websites With Raven

When you’re building links (or as I like to call it, marketing our website), quality is everything. Even if we leave search signals out of the equation, it boils down to this: If you get a mention on a website, you want to make sure … Read More

When SEO Takes the Blame

When I started out in the SEO world, I took on a lot of responsibility – not just in regards to rankings, but also whether or not clients were seeing an increase in sales. When I worked with really small businesses, high rankings almost always … Read More

SEO metrics that matter: A Raven Tools Hangout recap

Missed Raven’s recent Google Hangout on Air about the SEO metrics that matter? Don’t worry; we’ve got you covered. In the recording below, you’ll see that panelists Jon Henshaw, AJ Kohn, Demian Farnworth, David Harry, Steven Shattuck, Max Minzer, Annie Cushing and I had a … Read More

How to do outreach for international SEO

Think outreach is a tough job? Try doing it in Spanish, French or more – in addition to English. International SEOs face the same issues all SEOs do (proliferation of spam, low regard for SEO companies, etc.), except that we operate in markets where the number of … Read More