SEO Archives

The Digital Divide: Marketing to Non-Techies

If you’re reading this, you probably work in Internet marketing in some capacity. But when you get together with family and friends, do you get asked questions about defining an audience or creating engagement? Probably not. Since you “work with computers all day,” chances are … Read More

Are SEOs Selling Out to Google?

SEO gets more difficult. PPC is easier. Google opportunism pays. Are we following the mainstream, aka the path of least resistance? For almost a decade I have compared SEO to getting a driver’s license, while PPC is like paying for a taxi each time you … Read More

How To Animal-Proof Your Website

This article is adapted from the Animal-Proof Your Website webinar. I remember when Google algorithm updates were named Bourbon, Vince and Florida. However, since 2011 we’ve been on an animal roll. While I would have picked more ferocious animals – like mosquito, hippo and Brazilian … Read More

No Keyword Data? It’s Not the End of the World

OK, so the keyword apocalypse is upon us. Pretty soon, you won’t be able to see what keywords are driving your organic search traffic. But this doesn’t have to mean you’re flying blind. I’ve been managing the SEO efforts for larger sites for more than … Read More

Are You Ready For A World Without Keywords?

Editor’s Note: This article was originally set for publication on September 10, which would have made Phil look like a total psychic genius. As we all now know, his prophecy came to pass much faster than even he could have predicted and he made a … Read More

Better, Faster, Stronger Competitive Analysis with Raven

Competitive analysis is a valuable piece of any marketing campaign. Researching what your competitors are doing well (and what they’re not) can help you: Gain context about your “place in the pack” and set client expectations. Understand your larger industry and marketplace. Become inspired and … Read More

7 Critical Questions For Analyzing SEO Keywords

How often do you revisit your keyword strategy? I’m not just talking about opening up Google Analytics and your Excel spreadsheets to stare at a bunch of words and think about them really hard. Nope. The whole point of keyword analysis is to uncover missed … Read More

Reddit Recap: Raven Co-Founder Jon Henshaw’s AMA

Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics … Read More

3 Ways Link Building May Get Harder in the Future

None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. … Read More

SEO Slogans: What’s Yours?

Is search engine optimization having an identity crisis? Sometimes SEO is dead. Sometimes SEO goes by other names, like content marketing or (shudder) inbound marketing. But at Raven, we’re not giving up on SEO. We’re standing up for those three little letters. We even think … Read More