SEO Archives

How To Write Meta Descriptions for Maximum Clicks

They’re easy to ignore and time consuming to write. But well-written meta descriptions — a.k.a. snippets — can strongly influence the amount of traffic that your website receives from a specific search result. It’s important to know what details they should contain, in what format, … Read More

The 5-Step Link Building Strategy

What does building solid relationships have to do with marketing? Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility. Raven’s link management tools can help keep your organized doing that. Through … Read More

How To Animal-Proof Your Website

This article is adapted from the Animal-Proof Your Website webinar. I remember when Google algorithm updates were named Bourbon, Vince and Florida. However, since 2011 we’ve been on an animal roll. While I would have picked more ferocious animals – like mosquito, hippo and Brazilian … Read More

No Keyword Data? It’s Not the End of the World

OK, so the keyword apocalypse is upon us. Pretty soon, you won’t be able to see what keywords are driving your organic search traffic. But this doesn’t have to mean you’re flying blind. I’ve been managing the SEO efforts for larger sites for more than … Read More

Are You Ready For A World Without Keywords?

Editor’s Note: This article was originally set for publication on September 10, which would have made Phil look like a total psychic genius. As we all now know, his prophecy came to pass much faster than even he could have predicted and he made a … Read More

7 Critical Questions For Analyzing SEO Keywords

How often do you revisit your keyword strategy? I’m not just talking about opening up Google Analytics and your Excel spreadsheets to stare at a bunch of words and think about them really hard. Nope. The whole point of keyword analysis is to uncover missed … Read More

Reddit Recap: Raven Co-Founder Jon Henshaw’s AMA

Earlier this week, Raven co-founder Jon Henshaw chained himself to his desk (that’s only a slight exaggeration) and offered himself up to the Reddit masses for a no-holds-barred “Ask Me Anything” session. Lots of smart marketers and SEOs asked him many great questions on topics … Read More

3 Ways Link Building May Get Harder in the Future

None of us have a crystal ball when it comes to SEO, but certain things aren’t so much a matter of if, but when. Let’s start with two things we know: It’s in Google’s best interests if users find their search engine pleasant and useful. … Read More

SEO Slogans: What’s Yours?

Is search engine optimization having an identity crisis? Sometimes SEO is dead. Sometimes SEO goes by other names, like content marketing or (shudder) inbound marketing. But at Raven, we’re not giving up on SEO. We’re standing up for those three little letters. We even think … Read More

What’s the best way to verify your site in Google Webmaster Tools?

Google Webmaster Tools (GWT) requires that you verify ownership of every site you add to it. If you don’t verify the site, you won’t see any data related to it. Even worse, if you don’t verify your site, Raven won’t be able to display your … Read More