The Latest PPC news from Raven

  • How To Focus PPC Competitive Research for Better Results

    How To Focus PPC Competitive Research for Better Results

    Competitive research can be an overwhelming thing for organic search marketers, and paid search is no different. The bounty of information you can access to uncover paid keyword strategies is massive with tools like Raven or SEMrush. These tools are a keyword wonderland to a …

  • How to Leverage PPC Insights In An Organic World

    How to Leverage PPC Insights In An Organic World

    It was the slamming door heard ‘round the world: the disappearance of organic keyword data. It affected the organic search world in a wide range of ways. Some folks like Mike King have done great presentations about why “not provided” doesn’t matter in the grand …

More from Raven

Ultimate List of Retargeting Tools

For marketers, everything translates to dollars spent and dollars earned. That’s why we believe in ads. For ecommerce in particular, marketing campaigns mean direct cash. But what you do with all those visitors who clicked on your ads or visited your site and left? These … Read More

What Are the Best Options for Google AdWords Keyword Research Now?

Keyword research is a cornerstone of many online marketing campaigns — whether your tactics include PPC, SEO or content. Knowing which keywords are popular with online searchers and advertisers can help online marketers across the board develop better content for target audiences. That’s what made … Read More

What to expect in the first 4 weeks of an AdWords campaign

I recently started a new AdWords campaign for a project. It’s a price comparison service website that imports prices from all vendors in an industry. Needless to say, the website was hyper-optimized for both AdWords and SEO. I was excited to get the AdWords campaigns started so I could … Read More

How to get started with Google AdWords Call Extensions

Over the past few years, Google AdWords has expanded with Ad Extensions. These extensions are a great value-add for advertisers to get even more out of their search ads by including additional business information like address or product information. One of the AdWords extensions that … Read More

Ultimate list of PPC bid management solutions

Are bid management tools really worth the investment? For smaller efforts, you can easily build and manage a campaign directly in AdWords or adCenter, and with options like AdWords express and dynamic ad extensions you can get something set up and running pretty easily. But … Read More

Wording and perfecting your PPC ads

We’re all exposed to PPC ads on a daily basis. Most of us ignore them (especially internet marketers and people in the SEO industry), but some ads still manage to grab your attention and almost force you to click on them. What makes these ads … Read More

5 steps to turn around a failing PPC campaign

Paid search is time consuming, occasionally frustrating, and often exhausting. One thing it’s not, however, is rocket science. Even flat-lined campaigns can be resuscitated with the implementation of a few easy steps. Before you decide to give up on PPC, try out these 5 easy … Read More

4 project management tips to streamline your PPC campaigns

A great project manager can help streamline your company in many positive ways – including your PPC campaigns. Yes, PPC. All the things that good project managers do – set short term goals, keep a project on budget, juggle the data and numbers, communicate internally … Read More

10 bid management tips from PPC pros

Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I … Read More

New Feature: AdWords Search Query Performance

Raven has released a feature within our AdWords Insights tool called Search Query Performance. Search Query Performance shows the search terms that people used when they clicked on PPC ads. It also shows impressions, clicks and conversions. Both SEOs and SEMs will find value in … Read More