Marketing Archives

How to marry strategy and execution for an ideal client relationship

For just a few minutes, I want to get you thinking about how the mix of things you do for clients can have a significant impact on the value they place on your services. Your clients typically have this need to compartmentalize what you do … Read More

Book Report: Affiliate marketing strategies for beginners, by Nick Reese

Chris Brogan made him do it. That’s the short story behind why Texas-based affiliate marketer Nick Reese wrote How To Turn Traffic and Trust Into Sales. Why didn’t he just call it How Beginners Can Make Money Online? Well, that’s the long story. For Raven’s … Read More

MozCon 2011: Measure the Right Things and Achieve Magical, Analytics Awesomeness

Measure the Right Things and Achieve Magical, Analytics Awesomeness Session description: As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash shows a simple, powerful process to focus on … Read More

Slipping Google Analytics into your SiteCatalyst implementation: Part 3

Editor’s note: This is the third part in a three-part series exploring SiteCatalyst and Google Analytics. Brian Katz, Senior Web Analyst and resident SiteCatalyst and Google Analytics expert at Cardinal Path, is guest writer for this series. So far, we’ve compared the ultimate “free” web … Read More

SiteCatalyst and Google Analytics comparison, specifically speaking: Part 2

Editor’s note: This is the second post in a four-part series exploring SiteCatalyst and Google Analytics. Brian Katz, Senior Web Analyst and resident SiteCatalyst and Google Analytics expert at Cardinal Path, is guest writer for this series. Last week, I discussed the different analytics business … Read More

SiteCatalyst and Google Analytics comparison, conceptually speaking: Part 1

Editor’s note: This is the first post in a four-part series exploring SiteCatalyst and Google Analytics. Brian Katz, Senior Web Analyst and resident SiteCatalyst and Google Analytics expert at Cardinal Path, is guest writer for this series. This is a great time to read a … Read More

What could the new ICANN domain names mean for online marketers?

The Board of ICANN made two major announcements yesterday: They work on weekends and holidays. They are expanding the Top Level Domains (TLDs) available. What that means is, if you have at least $185K you’ll be able to get a domain like .travel or .toyota … Read More

7 tips from PR pros for Internet marketers

Earlier this month I attended the Public Relations Society of America Travel & Tourism conference in San Antonio, Texas. Whether or not people realize it, public relations and Internet marketing go hand in hand . . . I’ve always seen publicists as the original link … Read More

Tech News Roundup: New products and close up on social users

I know what you’re hankering for. You want your search and social news, dontcha? Arienne blogged key sessions at SES New York 2011 for your enjoyment, so you’ve plenty to fill up on there if you haven’t already. If you’re in the mood for more … Read More

Tech News Roundup: Social, mobile and security raise stakes

Happy Thursday, aka Raven blog news day! Japan and tech, online app security, Facebook futures, and miscellaneous fun stuff on the docket. To the links! Japan The devastating situation in Japan following last week’s tsunami has had a ripple effect in the tech world. Google … Read More