Marketing Archives

Ravenchat wrapup: March 2012 with Annie Cushing

It’s great to have really smart friends, and Raven Tools is lucky to have lots. We’re sharing the wisdom of some of our Internet marketing pals in our monthly Ravenchat series on Twitter, and March found us chatting with data-head and shoe queen Annie Cushing … Read More

#Ravenchat guest Annie Cushing on shoes, big hair and why you should never scare her

A deep dive into analytics can strike fear into the hearts of some less-than-hardy marketers, but not our March #Ravenchat guest. Annie “Annie-lytics” Cushing, a senior SEO at SEER Interactive, has made a career out of dominating data. She’s worked as Director of Analytics at … Read More

Could marketing be a noble profession?

At Raven, where a third of the staff has some kind of background or experience in journalism, nearly everyone agrees that journalism is a noble profession. That’s especially true when to-the-death dedicated employees of traditional media deal with this every day: But those of us … Read More

One fresh marketing idea from iContact

At Raven, we have seen our share of love from our customers and our third-party partners. We have been stuffed with Bacon Explosions and had fine Scotch and local beer delivered to us. We have been flattered by a bird named after us. We have … Read More

Turn up your marketing volume with Spotify

Music streaming services may provide your daily soundtrack for link-building or writing blog posts, but have you considered what they can offer for your Internet marketing? The Swedish-based platform Spotify made a splash last year when it finally launched in the U.S., kicking off a … Read More

Advertising on Twitter: Is it right for your brand?

One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More

Easy fixes to improve site speed – and SEO

In terms of a ranking factor, site speed has been in the cards for a while – officially, since Google announced back in 2010 that it had become a consideration in rankings. The question is, how much does site speed affect rankings – and how … Read More

#Ravenchat guest Joe Hall on debauchery, Walmart and his most hated TV show

If you’ve been in the Internet marketing industry for a while, chances are you’ve heard of writer, marketer and consultant Joe Hall. Whether you’ve seen him speak at a conference, read his writing on Marketing Pilgrim or his own blog or had the good luck … Read More

Raven’s Ultimate Lists for Internet Marketing

Over the past two years, we’ve compiled quite a list of lists. These are the most, best, greatest, ultimate resource lists for Internet marketing—from social media, SEO and PPC to blogging and humor. Ultimate list of Twitter marketing chats Twitter chats occur for almost any … Read More

The nine top social media stories of 2011

With even the Pentagon getting their feet wet with social media this year, the industry saw major growth – and growing pains in 2011. Here are nine of the biggest social media stories of the year. What are your picks? 1. Photos finish first While … Read More