Marketing Archives

Advertising on Twitter: Is it right for your brand?

One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More

Easy fixes to improve site speed – and SEO

In terms of a ranking factor, site speed has been in the cards for a while – officially, since Google announced back in 2010 that it had become a consideration in rankings. The question is, how much does site speed affect rankings – and how … Read More

#Ravenchat guest Joe Hall on debauchery, Walmart and his most hated TV show

If you’ve been in the Internet marketing industry for a while, chances are you’ve heard of writer, marketer and consultant Joe Hall. Whether you’ve seen him speak at a conference, read his writing on Marketing Pilgrim or his own blog or had the good luck … Read More

Raven’s Ultimate Lists for Internet Marketing

Over the past two years, we’ve compiled quite a list of lists. These are the most, best, greatest, ultimate resource lists for Internet marketing—from social media, SEO and PPC to blogging and humor. Ultimate list of Twitter marketing chats Twitter chats occur for almost any … Read More

The nine top social media stories of 2011

With even the Pentagon getting their feet wet with social media this year, the industry saw major growth – and growing pains in 2011. Here are nine of the biggest social media stories of the year. What are your picks? 1. Photos finish first While … Read More

300+ Internet marketing predictions for 2012

If you love lists, top 10s and bullet points (and, come on, as Internet marketers this stuff is our bread and butter), the week between Christmas and New Year’s is a gold mine. We all try to make sense of the year by cataloging its … Read More

Raven Tools’ top 10 blog posts of 2011

At the end of the year, most of us spend at least a few minutes reflecting on the highs and lows of the past 12 months. But here at Raven Tools, we’re best at reflection when it takes the form of metrics and reports. So … Read More

How Sony connects social media monitoring to ROI (and you can, too)

Love. Help! Delicious. Decent. Style. The words that customers use in social spaces give you significant insight about how they think—and feel—about your product or services. If you mine social media conversations for word trends, you’ll probably be surprised by the results. But surprise or … Read More

60 seconds in social media

Why is real time so important in social media? Simply put: Because social media moves really, really fast. As Raven got ready to launch our new real-time Social Stream features, we were happy to uncover an infographic from Vancouver-based social media agency Popcorn that helps … Read More

Liveblog from Bolo 2011: Social Media for Agencies

Social Media For Agencies — Starting, Leveraging and Tracking a Profitable Social Media Practice Session description: Overcome the cultural and business model hurdles to create a profitable social media practice area. Set up procedures to quickly understand program effectiveness. The role of mobile in any … Read More