Marketing Archives

4 online reputation management insights from the McKremie survey

Getting visitors to your website is only half the battle. Once potential customers are there, 88% of them will research your company before deciding to conduct business with you. That’s why we produced the McKremie Online Reputation Management Survey, which provides insight into consumer behavior … Read More

The 7 biggest mistakes of my consulting career

What sort of idiot consultant would publicize his biggest mistakes to all the world? I guess that would be a confident, experienced, and successful one who has begun to value transparency and authenticity more and more as he ages. That’s me, if you haven’t guessed. I’ve been … Read More

Ruling your content kingdom with outreach

The new mantra in Internet marketing is “great content.” After all, if it’s a Matt Cutts meme, it must be true – right? And while few of us would ever argue against great content, I’m here to say it’s not enough. Today you need to … Read More

7 branding lessons from rocker Jack White

In Raven Tools’ beloved home city of Nashville, Jack White is a hipster mascot of sorts. If the gushing media can be believed, the White Stripes and Raconteurs rocker is single-handedly responsible for driving the city’s newfound buzz thanks to his rock-star style and ability … Read More

#Ravenchat wrapup: July 2012 with netmeg

For our July #Ravenchat on Twitter, in which we’re regularly joined by some of our smartest friends in Internet marketing, we got to hang out with the snarky, sassy and supersmart Meg Geddes, aka netmeg. Netmeg’s an internet/marketing consultant focusing on SEO, PPC, e-commerce and … Read More

Interview: Netmeg’s favorite sandwich, worst trait and happy place

She’s smart. She’s funny. She’s outspoken. She has excellent taste in punk rock. She’s Meg Geddes, aka netmeg, and she’s our guest for July’s #Ravenchat. This Renaissance woman and general straight-shooter is an internet/marketing consultant focusing on SEO, PPC, e-commerce and usability. And, uh, she … Read More

5 Extreme Makeover lessons for online marketing

Tony weighed 398 pounds when Extreme Makeover sought him out. He was engaged. He lived in his fiancé’s apartment, which the makeover team redecorated and outfitted with exercise equipment. He had a nutritionist to teach him to cook and a trainer to motivate him to … Read More

Orbitz and online marketing: lessons from the Mac story

The big tech talker this week—well, before Google parachuted some people onto Moscone Center in San Francisco—was about Orbitz varying its search results based on computer type. Orbitz showed Mac users more higher-priced hotels higher up in the listings. Why? Because Mac users were more … Read More

Ultimate list of Internet marketing humor sites

I’m pretty convinced that one day we’ll all communicate exclusively by animated GIFs and memes. At Raven, we’re one step ahead of the curve on this – we’ve already created an entire Yammer channel devoted to them. But who can blame us? We’re truly in … Read More

An open letter to Internet villains

Dear pageview inflators, keyword stuffers and other Internet villains: We’re onto you. While we all love giant posts like “55 Coolest Superhero Powers,” not even the worst comic book villain would make us click through 55 pages one… at … a … time. And it’s … Read More