Marketing Archives

9 ways to build client trust with your marketing reports

Have you ever heard of the broken windows theory? The idea behind the criminology theory by James Wilson and George Kelling is that when people see little things going wrong in their neighborhood – broken windows or graffiti on the bus – it becomes a signal … Read More

How to define your target audience the right way

Can you please everyone all of the time? Nope. But by choosing your target market wisely and honing in on it, you can please the right people all of the time. Any entrepreneur knows that in order for a business to succeed it has to be aimed … Read More

The six universal principles of relationship building for outreach

Relationship building is the foundation of successful blogger outreach. If PR isn’t your forte, there are few other methods you can use to open the door. The psychology behind marketing can be a very powerful tool. From neuromarketing to consumer behavior, there is a science … Read More

4 online reputation management insights from the McKremie survey

Getting visitors to your website is only half the battle. Once potential customers are there, 88% of them will research your company before deciding to conduct business with you. That’s why we produced the McKremie Online Reputation Management Survey, which provides insight into consumer behavior … Read More

The 7 biggest mistakes of my consulting career

What sort of idiot consultant would publicize his biggest mistakes to all the world? I guess that would be a confident, experienced, and successful one who has begun to value transparency and authenticity more and more as he ages. That’s me, if you haven’t guessed. I’ve been … Read More

Ruling your content kingdom with outreach

The new mantra in Internet marketing is “great content.” After all, if it’s a Matt Cutts meme, it must be true – right? And while few of us would ever argue against great content, I’m here to say it’s not enough. Today you need to … Read More

7 branding lessons from rocker Jack White

In Raven Tools’ beloved home city of Nashville, Jack White is a hipster mascot of sorts. If the gushing media can be believed, the White Stripes and Raconteurs rocker is single-handedly responsible for driving the city’s newfound buzz thanks to his rock-star style and ability … Read More

#Ravenchat wrapup: July 2012 with netmeg

For our July #Ravenchat on Twitter, in which we’re regularly joined by some of our smartest friends in Internet marketing, we got to hang out with the snarky, sassy and supersmart Meg Geddes, aka netmeg. Netmeg’s an internet/marketing consultant focusing on SEO, PPC, e-commerce and … Read More

Interview: Netmeg’s favorite sandwich, worst trait and happy place

She’s smart. She’s funny. She’s outspoken. She has excellent taste in punk rock. She’s Meg Geddes, aka netmeg, and she’s our guest for July’s #Ravenchat. This Renaissance woman and general straight-shooter is an internet/marketing consultant focusing on SEO, PPC, e-commerce and usability. And, uh, she … Read More

5 Extreme Makeover lessons for online marketing

Tony weighed 398 pounds when Extreme Makeover sought him out. He was engaged. He lived in his fiancé’s apartment, which the makeover team redecorated and outfitted with exercise equipment. He had a nutritionist to teach him to cook and a trainer to motivate him to … Read More