Marketing Archives

Business Development That’s Super Simple

Marketing websites, increasing conversions and developing relationships with your clients all have their own challenges. But finding and winning the business in the first place might be the biggest challenge of them all. Oftentimes, business development requires that you take time, money and resources away … Read More

Marketing Reports: How to Look Good No Matter What

For many marketers, the thought of reporting conjures up nightmares of Excel spreadsheets and a vortex of time suck. You need to show not only the value of your work, but also present your results in a way your managers and clients will understand. Even worse, … Read More

3 Good Reasons Not To Use Animated GIFs in Emails

It’s hard to be an email marketer even with great email marketing tools. Copywriters have to grab attention in cluttered inboxes with original-yet-proven-to-work subject lines. Designers have to keep attention despite compatibility issues that take coding right back to 1998. So it’s understandable that email … Read More

Maximize Press Opportunities with HARO and Raven

If you work in marketing, chances are Help A Reporter Out/HARO is already part of your online public relations toolkit. The service hooks you up with e-mail queries a few times daily from reporters who need experts for specific stories. It’s a free service, and … Read More

Evolution of a Press Release Freak Out

Public relations professionals are paid to stay calm during a crisis. And that’s exactly what most of them did after Google’s recent link schemes guidelines update. SEOs, however, flipped out. And PR distribution services — who have been advertising the SEO benefits of using their … Read More

Anatomy of the Perfect SEO Client

A great SEO client is hard to find. They have to be involved, but not so involved they step on your toes. It would be great if they were knowledgeable about the industry (but not so knowledgeable they could do all the work themselves). They … Read More

A Complete Guide to Comment Marketing: What, Why and How?

Anyone can comment on a blog post. But that doesn’t mean comment marketing is simple. Most Internet marketers treat commenting primarily as a link building tactic (spamming, basically) and don’t really give it a fair shake as a real marketing tactic. But true comment marketing … Read More

New LinkedIn Portfolios Make Content Marketing Part of Your Job

It’s no Google Authorship. But the new LinkedIn Portfolio feature gives individuals a way to let their messages linger on the site — and attach those messages to their own identities. That opens up all kinds of creative business possibilities, especially for smart content marketers. … Read More

Smarter Client Communication with Site Performance

Client communication is one of the biggest challenges of SEO. It can be a delicate balancing act keeping clients informed (but not overwhelmed) while making sure they set realistic expectations, learn enough about SEO to understand why you’re doing what you’re doing – and leave … Read More

In praise of the marketing rant

I’ve never seen it in a rule book, but I’m pretty sure a good community manager is never supposed to be in a bad mood. Not publicly, at least. So it surprised me when I had a bad day, shared this photo on Raven’s Facebook … Read More