Marketing Archives

The Positive Power Of Reviews (Even When They’re Negative!)

You’ve probably heard the old saying that there is no such thing as bad publicity. What you might not know is how it can apply to your company’s website. Growing evidence suggests that the presence of user-written reviews on your site – both positive and … Read More

Maximize Press Opportunities with HARO and Raven

If you work in marketing, chances are Help A Reporter Out/HARO is already part of your online public relations toolkit. The service hooks you up with e-mail queries a few times daily from reporters who need experts for specific stories. It’s a free service, and … Read More

Evolution of a Press Release Freak Out

Public relations professionals are paid to stay calm during a crisis. And that’s exactly what most of them did after Google’s recent link schemes guidelines update. SEOs, however, flipped out. And PR distribution services — who have been advertising the SEO benefits of using their … Read More

Anatomy of the Perfect SEO Client

A great SEO client is hard to find. They have to be involved, but not so involved they step on your toes. It would be great if they were knowledgeable about the industry (but not so knowledgeable they could do all the work themselves). They … Read More

A Complete Guide to Comment Marketing: What, Why and How?

Anyone can comment on a blog post. But that doesn’t mean comment marketing is simple. Most Internet marketers treat commenting primarily as a link building tactic (spamming, basically) and don’t really give it a fair shake as a real marketing tactic. But true comment marketing … Read More

New LinkedIn Portfolios Make Content Marketing Part of Your Job

It’s no Google Authorship. But the new LinkedIn Portfolio feature gives individuals a way to let their messages linger on the site — and attach those messages to their own identities. That opens up all kinds of creative business possibilities, especially for smart content marketers. … Read More

Smarter Client Communication with Site Performance

Client communication is one of the biggest challenges of SEO. It can be a delicate balancing act keeping clients informed (but not overwhelmed) while making sure they set realistic expectations, learn enough about SEO to understand why you’re doing what you’re doing – and leave … Read More

In praise of the marketing rant

I’ve never seen it in a rule book, but I’m pretty sure a good community manager is never supposed to be in a bad mood. Not publicly, at least. So it surprised me when I had a bad day, shared this photo on Raven’s Facebook … Read More

The metrics that matter for SEO and social media

SEO has always had a rough ride when it comes to client services. Unlike paid advertising, search engine optimization can take time before any significant results can be reported. This can make SEO a difficult sell, especially when compared to PPC’s instant gratification. Some of … Read More

When does the world stop turning?

At least 30 people died when bomb after bomb exploded, each one timed to inflict maximum casualties. In Iraq. On Tuesday. Did you stop your marketing? Did you stop your marketing the day that Steve Jobs died? Roger Ebert? Margaret Thatcher? Nora Ephron? What about … Read More