Marketing Archives

The 13 Scariest Moments in Marketing

Marketing isn’t for the faint of heart. Whether it’s an unhappy client phone call or a misspelled post (eek!), there are plenty of moments in the average marketer’s day that can inspire terror – or at least a fair amount of of annoyance. But what … Read More

Client Communication And The Unfiltered Truth

Once upon a time in the Wild West that was the Internet of the late ’90s and early millennium, digital marketing agencies as we know them today didn’t exist. Much of online marketing was spammy in one way or another. A hacker ethos reigned – … Read More

Achieve 360° Marketing Optimization in 7 Steps

Want to score absolutely insane results from your marketing? The answer is to optimize everything. In this guide we show you how to tackle every aspect of the marketing matrix to ensure you achieve 360° optimization. 1. Identify your avatars Before you even begin to … Read More

Business Development That’s Super Simple

Marketing websites, increasing conversions and developing relationships with your clients all have their own challenges. But finding and winning the business in the first place might be the biggest challenge of them all. Oftentimes, business development requires that you take time, money and resources away … Read More

3 Good Reasons Not To Use Animated GIFs in Emails

It’s hard to be an email marketer. Copywriters have to grab attention in cluttered inboxes with original-yet-proven-to-work subject lines. Designers have to keep attention despite compatibility issues that take coding right back to 1998. And when major retailers have to start sending campaigns like this, … Read More

The Positive Power Of Reviews (Even When They’re Negative!)

You’ve probably heard the old saying that there is no such thing as bad publicity. What you might not know is how it can apply to your company’s website. Growing evidence suggests that the presence of user-written reviews on your site – both positive and … Read More

Maximize Press Opportunities with HARO and Raven

If you work in marketing, chances are Help A Reporter Out/HARO is already part of your online public relations toolkit. The service hooks you up with e-mail queries a few times daily from reporters who need experts for specific stories. It’s a free service, and … Read More

Evolution of a Press Release Freak Out

Public relations professionals are paid to stay calm during a crisis. And that’s exactly what most of them did after Google’s recent link schemes guidelines update. SEOs, however, flipped out. And PR distribution services — who have been advertising the SEO benefits of using their … Read More

Anatomy of the Perfect SEO Client

A great SEO client is hard to find. They have to be involved, but not so involved they step on your toes. It would be great if they were knowledgeable about the industry (but not so knowledgeable they could do all the work themselves). They … Read More

A Complete Guide to Comment Marketing: What, Why and How?

Anyone can comment on a blog post. But that doesn’t mean comment marketing is simple. Most Internet marketers treat commenting primarily as a link building tactic (spamming, basically) and don’t really give it a fair shake as a real marketing tactic. But true comment marketing … Read More