Content Archives

Dissecting the challenges and opportunities for content creation

Sunday’s airing of the Grammy Awards highlighted a reality that content publishers have been struggling with for years. In typical fashion, West Coast viewers saw a tape-delayed version of the event. Yet West Coasters’ experience of the awards show was spoiled by real-time play-by-plays and … Read More

Content tools by Raven Tools on WebmasterRadio.FM: Part 1 of 2

What is quality content, and who needs it, anyway? That’s the subject on tomorrow’s “Weapons of Mass Marketing” show on WebmasterRadio.FM. To introduce a two-part series on web content tools, hosts Jon Henshaw and Taylor Pratt invited Raven’s Communications Director Arienne Holland to argue about … Read More

Make quality content priority one in 2011

Driving home from our family’s rare white Christmas mountain getaway, I shared a bit of trivia I thought my hipster siblings might get a kick out of. Facebook had compiled the most frequently used words and terms from status updates over the last year, and … Read More

5 ways an SEO copywriter can screw your brand

By now you’ve heard — probably too many times — that content is king. But before you rush out to hire an SEO copywriter, remember an inept king can lead his kingdom to ruin. When the kingdom is your brand, you can’t afford a minor … Read More

Ultimate list of conversion optimization tools

There's a growing number of conversion optimization tools out there. Taylor Pratt of Raven Tools has compiled a comprehensive list that we'll continue to update. It's a helpful resource for anyone working on a website's conversion and usability to save time and get better insight. Read More

5 Simple Tips for the Perfect Blog Interview

If you know who I am, then you’ve likely noticed that I’m a huge a fan of interviewing others for blog posts. It’s a fantastic way to leverage current business relationships, start new relationships and drive new traffic to the blog, but the best part … Read More

Mobile SEO Preparation for a Semantic Web

The market of 4-billion-plus mobile phone users — and not just high-end smartphones like the iPhone, but also the still-growing Android devices — easily eclipses the approximately 1 billion computers worldwide. That’s a quadrupling of reach for Internet Marketing. To prepare your sites for expanded search … Read More

How to Fix a Website with a High Bounce Rate

If you have a high bounce rate on your website, you’re not alone. Analyzing the underlying factors which lead to a high bounce rate can be the difference between hitting your conversion target or consistently losing customers. A high bounce rate should be considered as … Read More

Google’s Fast Flip Repackages News Publications with Innovative Format

If you haven’t tried Google’s Fast Flip, yet, it’s worth a click. Earlier this month, the company released a “labs” version of its latest product. The web and mobile pages of Fast Flip are designed to allow users to quickly access content from 39 prominent … Read More

How to Stay Safe from Duplicate Content by Using .htaccess and 301 Redirects

It’s not uncommon for a site to have mutiple domains and sub-domains pointing to the same content.  For example, you can get to this site using sitening.com or www.sitening.com.  But for on-site SEO it is important that all requests are 301 redirected to a single … Read More