Content Archives

How to create a content strategy – and measure its value

Got a website? You need a content strategy. Too many websites are meticulously built and then filled with thrown-together content that doesn’t engage with the customer. Think about how you browse the Internet as a consumer. How often do you read a whole page of … Read More

How to write a killer creative brief

I’m in beautiful Bend, OR this week attending and speaking at Bend WebCAM on “Tools of the Trade.” For the first time in as long as I can remember I had time to actually take in a few sessions instead of manning the Raven booth. … Read More

16 tips for hiring a copywriter

Anybody can hire a copywriter, but few can hire the right copywriter. Having been on both sides of the equation—selling my services as a freelancer and hiring staff and freelance writers for our agency—I know, up close and personal, how frustrating the process can be. … Read More

How To Manage Content Marketing for B2B Brands

No Theories Allowed: Managing Content Marketing for B2B Brands Event: Content Marketing World 2011 Session description: Experts from DuPont, HP and Vertical Measures talk about how they manage the process of content and give tips and tricks on how you can best manage content for … Read More

MozCon 2011: Content Strategy: What Works (and What Doesn’t)

Content Strategy: What Works (and What Doesn’t) Session description: Get an inside look at the content creation strategy used by Portent to make their clients mores successful on the web. Ian will share how his agency has produced works that have earned links, rankings, social … Read More

From 500 views to 20,000 in 8 weeks: one company’s blog strategy

There is no magic trick to building a well-read blog. There’s just work, creating good content and reaching an audience. With that simple philosophy as a starting point, we significantly increased visits to the Lendio blog in the last couple months. People will often get … Read More

4 simple steps to maximizing a small business blog

Your clients all have the same challenge. They must a) find new customers and b) find them at the lowest cost possible—and they are looking to you for help. So what do you tell them? Your client must have a website that is properly optimized … Read More

How To Create a Social Network Content Strategy: ConFab 2011

Social Network Content Strategy Session description: Learn how to plan for a social networking project, why much of the advice social media gurus provide is wrong, how to select an appropriate toolset for the job, how to automatically populate your social networks and online communities … Read More

Put the Content in Content Strategy: ConFab 2011

Vibrant, Compelling Copy: The Content in Content Strategy Session description: If your content is going to help you meet your business goals, you need to satisfy your site visitors’ needs. See the power of thinking about content as conversation and how it impacts the way … Read More

What Is Data-Informed Content Strategy? ConFab 2011

Data-Informed Content Strategy Session description: Learn how to analyze copious user data so that you can plan and budget for content strategies that work for audiences… and business plans. Organizations can effectively create and profit from content their audiences really care about. Speaker: Clare O’Brien, … Read More