Content Archives

Ultimate list of online content readability tests

“In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since. ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the … Read More

11 ideal times to write

“Everybody walks past a thousand story ideas every day,” Orson Scott Card said. “The good writers are the ones who see five or six of them. Most people don’t see any.” If you’re a good writer, the key is knowing when and how to capture … Read More

8 content marketing and strategy resources you’re probably missing

Without futher ado, because this is one of those headlines that says everything: 1. Content Strategy Google Group This group started in 2008—yes, that’s at least how long content advocates have been advocating—and it’s still my first stop when I want to know what content … Read More

The content marketing explosion [Infographic]

It’s no secret we think our friends at the online marketing agency Blueglass are pretty smart. Heck, we’re the premier sponsor of their upcoming conference. So when they acquired Voltier Digital, a boutique agency specializing in content marketing, we took notice. Content marketing is growing … Read More

How to create a content strategy – and measure its value

Got a website? You need a content strategy. Too many websites are meticulously built and then filled with thrown-together content that doesn’t engage with the customer. Think about how you browse the Internet as a consumer. How often do you read a whole page of … Read More

How to write a killer creative brief

I’m in beautiful Bend, OR this week attending and speaking at Bend WebCAM on “Tools of the Trade.” For the first time in as long as I can remember I had time to actually take in a few sessions instead of manning the Raven booth. … Read More

16 tips for hiring a copywriter

Anybody can hire a copywriter, but few can hire the right copywriter. Having been on both sides of the equation—selling my services as a freelancer and hiring staff and freelance writers for our agency—I know, up close and personal, how frustrating the process can be. … Read More

How To Manage Content Marketing for B2B Brands

No Theories Allowed: Managing Content Marketing for B2B Brands Event: Content Marketing World 2011 Session description: Experts from DuPont, HP and Vertical Measures talk about how they manage the process of content and give tips and tricks on how you can best manage content for … Read More

MozCon 2011: Content Strategy: What Works (and What Doesn’t)

Content Strategy: What Works (and What Doesn’t) Session description: Get an inside look at the content creation strategy used by Portent to make their clients mores successful on the web. Ian will share how his agency has produced works that have earned links, rankings, social … Read More

From 500 views to 20,000 in 8 weeks: one company’s blog strategy

There is no magic trick to building a well-read blog. There’s just work, creating good content and reaching an audience. With that simple philosophy as a starting point, we significantly increased visits to the Lendio blog in the last couple months. People will often get … Read More