Content Archives

8 writing triggers you should never ignore

Ever had a migraine? One of those eyesight-blurring, arm-tingling, nausea-inducing, skull-exploding headstorms that makes you crawl to the nearest dark room immediately and curl up like a grub? If not, count your blessings. If you have, then you know how important it is not to … Read More

Raven’s top 11 guest posts of 2012 (and why they rocked)

One of the best parts of my job is editing and managing the Raven blog. And the best part of that job is working with the many smart and talented members of the Raven community who write amazing guest posts for us. As 2012 comes … Read More

6 content marketing lessons from the Victoria’s Secret Fashion Show

If you invested in a $2.5 million bra, you’d want the world to see it. Preferably on a supermodel like Alessandra Ambrosio. Victoria’s Secret has taken its annual fashion show from a simple showcase of everyday lingerie to an orchestrated spectacle of fantasy costumes — … Read More

6 great early movies about early computers (and 3 terrible ones)

It’s been exactly 20 years since Sneakers had Robert Redford, Sidney Poitier, Dan Aykroyd, River Phoenix and David Strathairn scampering to secure the ultimate code-breaking device. While Slate’s recent four-part series on the importance of the movie to tech culture may have been overkill, there … Read More

Ultimate list of Google Authorship resources

Big changes have come to Google search results since the big G started its quest to connect authors of blog articles to signals of relevance and authority. Google has claimed patents surrounding the application of “Author Rank” to their results, and in 2011 they released … Read More

10 things no one tells you about a content audit

Have you ever been to the end … of your blog? I’ve been editing Raven’s blog for about a year now, but the blog has a much longer history. Recently, I discovered just how deep the content well goes when we undertook a journey to … Read More

Take away the takeaways. Please.

Ever meet a jerk you wanted to call a Summer’s Eve? Officially, you can dispense with the dispenser and call that person a douche. So says Oxford Dictionaries Online, which added douche and dozens of other words to its lexicon last month. My favorite is … Read More

Four signs of lazy marketing – and how to fix them

The marketing team at Raven knows my disdain for exclamation points. Any piece with more than one earns a note from me saying, “One exclamation point can live. The others must die. You choose.” I don’t despise them. They have their place in this world. … Read More

Could algorithms replace writers?

Writers like me rejoiced when Google launched its Panda update. Content mills, whose low-quality articles hogged the top spots in the SERPs for certain keyword searches, created an environment where writing didn’t get the respect it deserves, both from inexperienced and indifferent writers looking to … Read More

7 content curators to expand your horizons

In the Internet marketing world, it’s easy to get swept up into an echo chamber. We’re all creating content, reading each others’ content and hanging on Matt Cutts’ every word. But following my post on 10 unique sources to find content to share at Shareaholic, … Read More