Content Archives

Press Release Tips to Get You Noticed: 15 Journalists Tell You How

We’ve all heard from plenty of PR geniuses about how to optimize your press release and pitch for your best chance at coverage, but it’s rare to hear from the journalists, bloggers and TV and radio producers themselves. Probably because they’re busy plowing through the … Read More

How Stories Sell: The Psychology Of Storytelling

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman Some psychologists believe our affinity for stories may have developed out of the evolutionary advantage it gave our species. Instead of having to learn from our own … Read More

Better Content Marketing Strategy Through Persona Research

In this age of noise, it’s critical that your message cuts through the static and connects with customers. That’s why persona research is an essential part of your overall content marketing strategy – to ensure your content is speaking to, and connecting with, the right … Read More

The 82 unlikeliest sources to help you learn online marketing

Sometimes being original is hard. Sometimes you just wanna do anything but write that blog post. And when these two universal truths combine, we get the content marketer’s standby: the ol’ compare-two-things blog post. They usually have a headline like “X things Y can teach … Read More

10 lessons journalists can teach content marketers

In today’s digital world, almost anyone can call themselves a journalist. With smartphones and always-accessible blogs and social media sites, everyone is now a “reporter” – under the right circumstances – with the ability to bring stories from anywhere in the world to a potential … Read More

Do you have original content? Take the quiz.

At last count, the Internet had 389 gagillionbillionzillion pages of content. As we quest to figure out what quality content is, let’s start with original content. Do you have it? If you have ever taken a Cosmo quiz about your flirting skills, you know how … Read More

6 ways this 14-year-old’s content kicks butt

Go down the YouTube rabbit hole and you never know what little piece of incredible you’ll find. Recently, this wildly-unrelated-to-my-search video showed up. SPOILER: It’s a music video featuring the profanity-free rap of a middle-school child. It’s title? “Don’t Cuss.” I watched it, all the … Read More

Are you crushing your creativity? Retrain your brain

Everyone knows content marketing works – but no one said it was easy. For content to have a serious impact on your business, you’ve got to be dedicated. You’ve got to produce relevant, informative, engaging and valuable works (be they tweets, blog entries, videos, infographics, … Read More

Content curation in 20 minutes a day

When it comes to pop culture, I’m an ignoramus. Not Courtney Seiter, Raven’s community manager and longtime rain on my “Did you hear that…?” parade. I share a YouTube video with 2,000 page views and she’s all, “Yeah, I saw that. Funny!” I send her … Read More

5 key lessons from a content marketing juggernaut

Imagine a company blog that posts huge piles of data, insults its readers liberally and peppers in a few F-bombs to boot. A recipe for disaster? You’d sure think so, but the content marketing strategy of OK Cupid has won the free dating website near … Read More