The Latest Content news from Raven

  • 5 Personal Writing Metrics Every Content Marketer Should Track

    5 Personal Writing Metrics Every Content Marketer Should Track

    When I started tracking my walking metrics with Fitbit, I began walking faster and more frequently. I started running up and down flights of stairs and parking farther away from the office. When I started tracking personal writing metrics, the same things happened. Because the …

  • 7 Places to Find Content Ideas in Raven

    7 Places to Find Content Ideas in Raven

    Building out your content schedule for the week and not coming up with much? Need a way to kickstart your mind? Here are some places to check out in Raven to get your mind moving. 1. Google Analytics Browse your top landing pages in Campaign …

  • How 50 Words Can Improve Your Next 500 Blog Posts

    How 50 Words Can Improve Your Next 500 Blog Posts

    50 words. That’s all it takes to present a complete picture of your blog post — from topic to deadline — to a potential publisher or your editor. Those 50 words will help you organize and focus your thoughts. They’ll make sure that you’re writing …

More from Raven

Six Signs You’re Contracting Viral Content

Every brand-related piece of content is released with high expectations. Publishers want readers to quickly find, thoroughly enjoy, and enthusiastically share every piece. “Going viral” is the online content equivalent of winning an Oscar for a movie or Pulitzer for a book. But with a … Read More

9 Free Gold Mines for Guest Blogging Opportunities

Guest blogging has taken a few hits lately, but it’s still a popular method to get links, increase awareness of your content and brand and receive traffic to your site. (It’s just that these days, your guest post had better be one-of-a-kind in terms of … Read More

15 Free Tools for Instant Content Ideas (and 2 Paid Ones)

Listen to this short clip, then say aloud the first word that comes to mind: Click here to listen. What word did you think first? Stinky? Yellow? Cheddar? Shredded? Nachos? All five words are related to “cheese,” and yet all five are related in completely … Read More

Press Releases Are (Still) Useful for Marketers

No matter what kind of online marketing is your specialty — SEO, social media or content — the press release is a valuable tool. Have you heard otherwise? A recent update to Google’s definition of link schemes rippled through SEO and public relations circles. Google’s … Read More

How To Do Infographic Research

A successful infographic comes down to four things: a great idea, detailed research, excellent production and intelligent outreach. While there are four parts to a successful infographic, the research forms the very foundation of the content piece. Without it, the whole thing can fall apart. … Read More

How To Create Content Publishers Love: A Q&A With Kelsey Libert

No matter what you call it — link building, content promotion, blogger outreach, relationship building, content outreach — getting online publishers to pay attention to your pitches is harder than ever. Kelsey Libert knows a thing or two about that. As director of promotions for … Read More

Before You Say Content One More Time, Listen

You may have heard – content is the jewel of digital marketing. But WTF does that mean, exactly? We want to generate interest and engagement. That way, content drives attention, produces traffic and – what’s that thing we get paid for? – inspires sales. How … Read More

Live Training: Get Content Ideas Fast (and Automatically) with Raven

My mind has two states of being: 1. Aswirl with thoughts, ideas, reflections, connections, curiosity. 2. Blank. Blank is great when I need to sleep. Blank is not great when I need to write. Writers, I bet you know what I’m talking about. That’s why I’m … Read More

The Benefits of User-Generated Content

On a tight budget but still need to grow your online presence and increase your search visibility? Consider user-generated content. Putting users in the content driver’s seat can allow businesses and brands to significantly grow their content, develop and strengthen consumer relationships and improve their … Read More

Why PR Needs SEO (and Vice Versa)

Is there a more misunderstood marketing tool than public relations? Many organizations end up implementing PR just because they feel they “have to.” Now stop us if we’re wrong, but you chose to manage a business for the freedom to make your own decisions, correct? Very … Read More